Gender portrayals and the gender of nations: An extended study in Asian cultures

Young Sook Moon, Kara K W Chan

Research output: Chapter in book/report/conference proceedingChapter

Original languageEnglish
Title of host publicationInternational advertising and communication: Current insights and empirical findings
PublisherSpringer
Pages343-357
ISBN (Electronic)9783835057029
ISBN (Print)9783835004559
DOIs
Publication statusPublished - 2006

Publication series

NameGabler Edition Wissenschaft., Forschungsgruppe Konsum und Verhalten
PublisherSpringer

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