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Gender portrayal in Hong Kong children's television advertising
Kara Chan
, Helen Yick
Department of Communication Studies
Research output
:
Contribution to conference
›
Conference paper
100
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Overview
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Dive into the research topics of 'Gender portrayal in Hong Kong children's television advertising'. Together they form a unique fingerprint.
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Keyphrases
Children's Television
100%
Hong Kong children
100%
Television Advertising
100%
Central Characters
100%
Gender Portrayal
100%
Hong Kong
50%
Female Character
50%
Children Program
50%
Gender Stereotypes
50%
Male Gender
50%
Aggressive Behavior
50%
Male Character
50%
Indoor Location
50%
Male-dominated
50%
Female Gender
50%
Voice-over
50%
Human Character
50%
Gender Role Portrayal
50%
Sex Composition
50%
Social Sciences
Hong Kong
100%
Children's Television
100%
Television Advertising
100%
United States of America
33%
Content Analysis
33%
Gender Role
33%
Gender Stereotype
33%
Aggression
33%
Psychology
Gender Role
100%
Aggression
100%