Gender differences in the continuance of online social networks

Na Shi*, Christy M K CHEUNG, Matthew K.O. Lee, Huaping Chen

*Corresponding author for this work

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    13 Citations (Scopus)


    Social network sites (SNS) have become increasingly popular in the past few years benefiting from the rapid growth of Web 2.0 applications. However, research on the adoption and usage of SNS is limited. In this study, we attempt to understand users' continuance intention to use SNS and investigate the role of gender. A research model was developed and tested with 213 respondents from an online survey. The results confirm that users' continuance intention to use SNS is strongly determined by satisfaction. The effect of disconfirmation of maintaining offline contacts on satisfaction is more important for women, while the effect of disconfirmation of entertainment is more salient for men. Implications of this study for both researchers and practitioners are discussed.

    Original languageEnglish
    Title of host publicationBest Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All
    Subtitle of host publicationSecond World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009
    EditorsMiltiadis D. Lytras, Patricia Ordonez de Pablos, Ernesto Damiani, David Avison, Ambjorn Naeve, David Homer
    Number of pages10
    Publication statusPublished - 2009

    Publication series

    NameCommunications in Computer and Information Science
    ISSN (Print)1865-0929

    Scopus Subject Areas

    • Computer Science(all)
    • Mathematics(all)

    User-Defined Keywords

    • Continuance Intention
    • Expectation Disconfirmation Theory
    • Gender
    • Online Social Networks
    • Satisfaction


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