Gender differences in the continuance of online social networks

Na Shi*, Christy M K CHEUNG, Matthew K.O. Lee, Huaping Chen

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

11 Citations (Scopus)


Social network sites (SNS) have become increasingly popular in the past few years benefiting from the rapid growth of Web 2.0 applications. However, research on the adoption and usage of SNS is limited. In this study, we attempt to understand users' continuance intention to use SNS and investigate the role of gender. A research model was developed and tested with 213 respondents from an online survey. The results confirm that users' continuance intention to use SNS is strongly determined by satisfaction. The effect of disconfirmation of maintaining offline contacts on satisfaction is more important for women, while the effect of disconfirmation of entertainment is more salient for men. Implications of this study for both researchers and practitioners are discussed.

Original languageEnglish
Title of host publicationBest Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All
Subtitle of host publicationSecond World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009
EditorsMiltiadis D. Lytras, Patricia Ordonez de Pablos, Ernesto Damiani, David Avison, Ambjorn Naeve, David Homer
Number of pages10
Publication statusPublished - 2009

Publication series

NameCommunications in Computer and Information Science
ISSN (Print)1865-0929

Scopus Subject Areas

  • Computer Science(all)
  • Mathematics(all)

User-Defined Keywords

  • Continuance Intention
  • Expectation Disconfirmation Theory
  • Gender
  • Online Social Networks
  • Satisfaction


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