Gender differences in the continuance of online social networks

Na Shi; Christy M K CHEUNG; Matthew K.O. Lee; Huaping Chen

doi:10.1007/978-3-642-04757-2_24

Gender differences in the continuance of online social networks

Na Shi^*, Christy M K CHEUNG, Matthew K.O. Lee, Huaping Chen

^*Corresponding author for this work

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

13 Citations (Scopus)

Abstract

Social network sites (SNS) have become increasingly popular in the past few years benefiting from the rapid growth of Web 2.0 applications. However, research on the adoption and usage of SNS is limited. In this study, we attempt to understand users' continuance intention to use SNS and investigate the role of gender. A research model was developed and tested with 213 respondents from an online survey. The results confirm that users' continuance intention to use SNS is strongly determined by satisfaction. The effect of disconfirmation of maintaining offline contacts on satisfaction is more important for women, while the effect of disconfirmation of entertainment is more salient for men. Implications of this study for both researchers and practitioners are discussed.

Original language	English
Title of host publication	Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All
Subtitle of host publication	Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009
Editors	Miltiadis D. Lytras, Patricia Ordonez de Pablos, Ernesto Damiani, David Avison, Ambjorn Naeve, David Homer
Pages	216-225
Number of pages	10
DOIs	https://doi.org/10.1007/978-3-642-04757-2_24
Publication status	Published - 2009

Publication series

Name	Communications in Computer and Information Science
Volume	49
ISSN (Print)	1865-0929

User-Defined Keywords

Continuance Intention
Expectation Disconfirmation Theory
Gender
Online Social Networks
Satisfaction

Access to Document

10.1007/978-3-642-04757-2_24

Cite this

Shi, N., CHEUNG, C. M. K., Lee, M. K. O., & Chen, H. (2009). Gender differences in the continuance of online social networks. In M. D. Lytras, P. Ordonez de Pablos, E. Damiani, D. Avison, A. Naeve, & D. Homer (Eds.), Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All: Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009 (pp. 216-225). (Communications in Computer and Information Science; Vol. 49). https://doi.org/10.1007/978-3-642-04757-2_24

Shi, Na ; CHEUNG, Christy M K ; Lee, Matthew K.O. et al. / Gender differences in the continuance of online social networks. Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All: Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. editor / Miltiadis D. Lytras ; Patricia Ordonez de Pablos ; Ernesto Damiani ; David Avison ; Ambjorn Naeve ; David Homer. 2009. pp. 216-225 (Communications in Computer and Information Science).

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title = "Gender differences in the continuance of online social networks",

abstract = "Social network sites (SNS) have become increasingly popular in the past few years benefiting from the rapid growth of Web 2.0 applications. However, research on the adoption and usage of SNS is limited. In this study, we attempt to understand users' continuance intention to use SNS and investigate the role of gender. A research model was developed and tested with 213 respondents from an online survey. The results confirm that users' continuance intention to use SNS is strongly determined by satisfaction. The effect of disconfirmation of maintaining offline contacts on satisfaction is more important for women, while the effect of disconfirmation of entertainment is more salient for men. Implications of this study for both researchers and practitioners are discussed.",

keywords = "Continuance Intention, Expectation Disconfirmation Theory, Gender, Online Social Networks, Satisfaction",

author = "Na Shi and CHEUNG, {Christy M K} and Lee, {Matthew K.O.} and Huaping Chen",

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editor = "Lytras, {Miltiadis D.} and {Ordonez de Pablos}, Patricia and Ernesto Damiani and David Avison and Ambjorn Naeve and David Homer",

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Shi, N, CHEUNG, CMK, Lee, MKO & Chen, H 2009, Gender differences in the continuance of online social networks. in MD Lytras, P Ordonez de Pablos, E Damiani, D Avison, A Naeve & D Homer (eds), Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All: Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. Communications in Computer and Information Science, vol. 49, pp. 216-225. https://doi.org/10.1007/978-3-642-04757-2_24

Gender differences in the continuance of online social networks. / Shi, Na; CHEUNG, Christy M K; Lee, Matthew K.O. et al.
Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All: Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. ed. / Miltiadis D. Lytras; Patricia Ordonez de Pablos; Ernesto Damiani; David Avison; Ambjorn Naeve; David Homer. 2009. p. 216-225 (Communications in Computer and Information Science; Vol. 49).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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T1 - Gender differences in the continuance of online social networks

AU - Shi, Na

AU - CHEUNG, Christy M K

AU - Lee, Matthew K.O.

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N2 - Social network sites (SNS) have become increasingly popular in the past few years benefiting from the rapid growth of Web 2.0 applications. However, research on the adoption and usage of SNS is limited. In this study, we attempt to understand users' continuance intention to use SNS and investigate the role of gender. A research model was developed and tested with 213 respondents from an online survey. The results confirm that users' continuance intention to use SNS is strongly determined by satisfaction. The effect of disconfirmation of maintaining offline contacts on satisfaction is more important for women, while the effect of disconfirmation of entertainment is more salient for men. Implications of this study for both researchers and practitioners are discussed.

AB - Social network sites (SNS) have become increasingly popular in the past few years benefiting from the rapid growth of Web 2.0 applications. However, research on the adoption and usage of SNS is limited. In this study, we attempt to understand users' continuance intention to use SNS and investigate the role of gender. A research model was developed and tested with 213 respondents from an online survey. The results confirm that users' continuance intention to use SNS is strongly determined by satisfaction. The effect of disconfirmation of maintaining offline contacts on satisfaction is more important for women, while the effect of disconfirmation of entertainment is more salient for men. Implications of this study for both researchers and practitioners are discussed.

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Shi N, CHEUNG CMK, Lee MKO, Chen H. Gender differences in the continuance of online social networks. In Lytras MD, Ordonez de Pablos P, Damiani E, Avison D, Naeve A, Homer D, editors, Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All: Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. 2009. p. 216-225. (Communications in Computer and Information Science). doi: 10.1007/978-3-642-04757-2_24

Gender differences in the continuance of online social networks

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