Abstract
Melodramatic animated news is a new news reporting format by some media organizations that have drawn huge viewership online. This study adopts uses and gratifications theory and surveys 312 college students to investigate their viewing of animated-news. Seven motives were identified, through factor analysis, for viewing such animated-news videos.
| Original language | English |
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| Publication status | Published - Aug 2012 |
| Event | 95th Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2012 - Chicago, United States Duration: 9 Aug 2012 → 12 Aug 2012 |
Conference
| Conference | 95th Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2012 |
|---|---|
| Country/Territory | United States |
| City | Chicago |
| Period | 9/08/12 → 12/08/12 |