TY - JOUR
T1 - From smartphones to iPad
T2 - Power users' disposition toward mobile media devices
AU - Zhong, Bu
N1 - Publisher copyright:
© 2013 Elsevier Ltd.
PY - 2013/7
Y1 - 2013/7
N2 - The spread of mobile media devices (MMDs), such as smartphones and tablet computers, has been markedly rapid around the world in recent years. The diffusion of mobile media technology has turned some early adopters into "power users," using MMD more innovatively, efficiently and thoroughly than others. Going beyond the research of innovative users and heavy users, this study proposes the concept of power users by investigating the interactions between the power use of MMD and personality attributes, online activities as well as traditional media use. The findings showed that personality attributes were strong predictors for power use, which was also partially predicated by media multitasking and traditional media use. Research in this stream should assist in understanding the diffusion of mobile media technology and its impact on human interaction.
AB - The spread of mobile media devices (MMDs), such as smartphones and tablet computers, has been markedly rapid around the world in recent years. The diffusion of mobile media technology has turned some early adopters into "power users," using MMD more innovatively, efficiently and thoroughly than others. Going beyond the research of innovative users and heavy users, this study proposes the concept of power users by investigating the interactions between the power use of MMD and personality attributes, online activities as well as traditional media use. The findings showed that personality attributes were strong predictors for power use, which was also partially predicated by media multitasking and traditional media use. Research in this stream should assist in understanding the diffusion of mobile media technology and its impact on human interaction.
KW - iPad
KW - Mobile media device
KW - Mobile technology
KW - Multitasking
KW - Power user
KW - Smartphone
UR - http://www.scopus.com/inward/record.url?scp=84875760263&partnerID=8YFLogxK
U2 - 10.1016/j.chb.2013.02.016
DO - 10.1016/j.chb.2013.02.016
M3 - Journal article
AN - SCOPUS:84875760263
SN - 0747-5632
VL - 29
SP - 1742
EP - 1748
JO - Computers in Human Behavior
JF - Computers in Human Behavior
IS - 4
ER -