From privacy concern to uses of social network sites: A cultural comparison via user survey

Keung Tsoi Ho*, Li CHEN

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

21 Citations (Scopus)

Abstract

Individuals from different regions normally bear different cultural norms and values, and these variations would in turn affect their behavior and attitude with the computing system. However, though the cross-cultural study has been performed in other areas (e.g., e-commerce websites), few have identified its influence on users'behavior in social network sites (SNS). With the increasing popularity of SNS (e.g., Facebook) worldwide, especially in Asian region, we are interested in revealing the effect of culture variables on users'privacy concern and trust in SNS, and furthermore their influence on users'usage motivation, actual uses, overall attitudes and future behavior intentions. This paper presents the in-depth analysis of results from an online survey, which indicates the significant differences between Hong Kong and French SNS users, in respect of various measures. Moreover, it shows that for predicting a user's usage pattern, her/his culture value should be considered since the predictors are different between the two cultural groups.

Original languageEnglish
Title of host publicationProceedings - 2011 IEEE International Conference on Privacy, Security, Risk and Trust and IEEE International Conference on Social Computing, PASSAT/SocialCom 2011
Pages457-464
Number of pages8
DOIs
Publication statusPublished - 2011
Event2011 IEEE International Conference on Privacy, Security, Risk and Trust, PASSAT 2011 and 2011 IEEE International Conference on Social Computing, SocialCom 2011 - Boston, MA, United States
Duration: 9 Oct 201111 Oct 2011

Publication series

NameProceedings - 2011 IEEE International Conference on Privacy, Security, Risk and Trust and IEEE International Conference on Social Computing, PASSAT/SocialCom 2011

Conference

Conference2011 IEEE International Conference on Privacy, Security, Risk and Trust, PASSAT 2011 and 2011 IEEE International Conference on Social Computing, SocialCom 2011
Country/TerritoryUnited States
CityBoston, MA
Period9/10/1111/10/11

Scopus Subject Areas

  • Hardware and Architecture
  • Safety, Risk, Reliability and Quality

User-Defined Keywords

  • Cultural differences
  • Privacy concern
  • Social network site
  • Trust
  • Usage behavior

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