TY - GEN
T1 - From privacy concern to uses of social network sites
T2 - 2011 IEEE International Conference on Privacy, Security, Risk and Trust, PASSAT 2011 and 2011 IEEE International Conference on Social Computing, SocialCom 2011
AU - Ho, Keung Tsoi
AU - Li, Chen
N1 - Copyright:
Copyright 2012 Elsevier B.V., All rights reserved.
PY - 2011
Y1 - 2011
N2 - Individuals from different regions normally bear different cultural norms and values, and these variations would in turn affect their behavior and attitude with the computing system. However, though the cross-cultural study has been performed in other areas (e.g., e-commerce websites), few have identified its influence on users'behavior in social network sites (SNS). With the increasing popularity of SNS (e.g., Facebook) worldwide, especially in Asian region, we are interested in revealing the effect of culture variables on users'privacy concern and trust in SNS, and furthermore their influence on users'usage motivation, actual uses, overall attitudes and future behavior intentions. This paper presents the in-depth analysis of results from an online survey, which indicates the significant differences between Hong Kong and French SNS users, in respect of various measures. Moreover, it shows that for predicting a user's usage pattern, her/his culture value should be considered since the predictors are different between the two cultural groups.
AB - Individuals from different regions normally bear different cultural norms and values, and these variations would in turn affect their behavior and attitude with the computing system. However, though the cross-cultural study has been performed in other areas (e.g., e-commerce websites), few have identified its influence on users'behavior in social network sites (SNS). With the increasing popularity of SNS (e.g., Facebook) worldwide, especially in Asian region, we are interested in revealing the effect of culture variables on users'privacy concern and trust in SNS, and furthermore their influence on users'usage motivation, actual uses, overall attitudes and future behavior intentions. This paper presents the in-depth analysis of results from an online survey, which indicates the significant differences between Hong Kong and French SNS users, in respect of various measures. Moreover, it shows that for predicting a user's usage pattern, her/his culture value should be considered since the predictors are different between the two cultural groups.
KW - Cultural differences
KW - Privacy concern
KW - Social network site
KW - Trust
KW - Usage behavior
UR - http://www.scopus.com/inward/record.url?scp=84862948688&partnerID=8YFLogxK
U2 - 10.1109/PASSAT/SocialCom.2011.71
DO - 10.1109/PASSAT/SocialCom.2011.71
M3 - Conference proceeding
AN - SCOPUS:84862948688
SN - 9780769545783
T3 - Proceedings - 2011 IEEE International Conference on Privacy, Security, Risk and Trust and IEEE International Conference on Social Computing, PASSAT/SocialCom 2011
SP - 457
EP - 464
BT - Proceedings - 2011 IEEE International Conference on Privacy, Security, Risk and Trust and IEEE International Conference on Social Computing, PASSAT/SocialCom 2011
Y2 - 9 October 2011 through 11 October 2011
ER -