TY - CHAP
T1 - From Entertainment Device to IoT Terminal
T2 - Smart TV Helps Define the Future Living in Smart Home
AU - Zhong, Bu
AU - Yang, Fan
N1 - Publisher Copyright:
© 2020 by IGI Global. All rights reserved.
PY - 2019/8/30
Y1 - 2019/8/30
N2 - Following
the trend of home appliances and devices being growingly interconnected
into the Internet of Things (IoT) system, smart TV helps define the
future of human living as part of the smart home IoT system. This
research explores viewers' perceptions toward four emerging
interactivity functions of smart TV: the interaction between viewers and
TV functions, between viewers and friends, between viewers and
programming, and viewers' interaction with products appearing in TV
shows. The technology has been mature to provide the four interactivity
functions, though they are yet to be adopted by all smart TV sets so
far. Our research shows that the viewer's residence was a significant
moderator in the preference for the interactivity functions. Viewers
from developed regions enjoyed the four functions more than those living
in underdeveloped regions. Social media habits and the power usage of
information and communication technology are positively associated with
the preference, while need for cognition, age, and gender had little
effect.
AB - Following
the trend of home appliances and devices being growingly interconnected
into the Internet of Things (IoT) system, smart TV helps define the
future of human living as part of the smart home IoT system. This
research explores viewers' perceptions toward four emerging
interactivity functions of smart TV: the interaction between viewers and
TV functions, between viewers and friends, between viewers and
programming, and viewers' interaction with products appearing in TV
shows. The technology has been mature to provide the four interactivity
functions, though they are yet to be adopted by all smart TV sets so
far. Our research shows that the viewer's residence was a significant
moderator in the preference for the interactivity functions. Viewers
from developed regions enjoyed the four functions more than those living
in underdeveloped regions. Social media habits and the power usage of
information and communication technology are positively associated with
the preference, while need for cognition, age, and gender had little
effect.
UR - http://www.scopus.com/inward/record.url?scp=85078103546&partnerID=8YFLogxK
U2 - 10.4018/978-1-7998-0357-7.ch007
DO - 10.4018/978-1-7998-0357-7.ch007
M3 - Chapter
AN - SCOPUS:85078103546
SN - 1799803570
SN - 9781799803577
SN - 9781799803584
T3 - Advances in Business Strategy and Competitive Advantage (ABSCA)
SP - 128
EP - 146
BT - Handbook of Research on Managerial Practices and Disruptive Innovation in Asia
A2 - Ordoñez de Pablos, Patricia
A2 - Zhang, Xi
A2 - Chui, Kwok Tai
PB - IGI Global
ER -