From Entertainment Device to IoT Terminal: Smart TV Helps Define the Future Living in Smart Home

Bu Zhong*, Fan Yang

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingChapterpeer-review


Following the trend of home appliances and devices being growingly interconnected into the Internet of Things (IoT) system, smart TV helps define the future of human living as part of the smart home IoT system. This research explores viewers' perceptions toward four emerging interactivity functions of smart TV: the interaction between viewers and TV functions, between viewers and friends, between viewers and programming, and viewers' interaction with products appearing in TV shows. The technology has been mature to provide the four interactivity functions, though they are yet to be adopted by all smart TV sets so far. Our research shows that the viewer's residence was a significant moderator in the preference for the interactivity functions. Viewers from developed regions enjoyed the four functions more than those living in underdeveloped regions. Social media habits and the power usage of information and communication technology are positively associated with the preference, while need for cognition, age, and gender had little effect.
Original languageEnglish
Title of host publicationHandbook of Research on Managerial Practices and Disruptive Innovation in Asia
EditorsPatricia Ordoñez de Pablos, Xi Zhang, Kwok Tai Chui
PublisherIGI Global
Number of pages19
ISBN (Electronic)9781799803591
ISBN (Print)1799803570, 9781799803577, 9781799803584
Publication statusPublished - 30 Aug 2019

Publication series

NameAdvances in Business Strategy and Competitive Advantage (ABSCA)
PublisherIGI Global
ISSN (Print)2327-3429
ISSN (Electronic)2327-3437

Scopus Subject Areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)


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