From Discretion to Psychological Empowerment: A Cross Cultural Study for Service Industry

Henry Fock, Michael K. M. Hui, Kevin Y. F Au

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    Abstract

    This paper reviews both positive and negative arguments on empowerment strategy and possible reasons for its inconsistent effects. A cross cultural research framework on empowerment as a discretion, a relational construct and a psychological construct is proposed to assess the effectiveness of these empowerment concepts in services marketing context.
    Original languageEnglish
    Title of host publicationProceedings of 2002 AMA Winter Educators' Conference
    Subtitle of host publicationMarketing Theory And Applications
    EditorsKenneth R. Evans, Lisa K. Scheer
    PublisherAmerican Marketing Association
    Pages71-79
    Number of pages9
    ISBN (Print)9780877572992, 0877572992
    Publication statusPublished - Feb 2002
    Event2002 AMA Marketing Educators’ Winter Conference - Austin, Texas, United States
    Duration: 22 Feb 200225 Feb 2002

    Publication series

    NameProceedings of AMA Winter Educators' Conference
    Volume13
    ISSN (Print)1054-0806

    Conference

    Conference2002 AMA Marketing Educators’ Winter Conference
    Country/TerritoryUnited States
    CityAustin, Texas
    Period22/02/0225/02/02

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