@inproceedings{05bb6652813a49fba3ce4dbd68130f5b,
title = "From Discretion to Psychological Empowerment: A Cross Cultural Study for Service Industry",
abstract = "This paper reviews both positive and negative arguments on empowerment strategy and possible reasons for its inconsistent effects. A cross cultural research framework on empowerment as a discretion, a relational construct and a psychological construct is proposed to assess the effectiveness of these empowerment concepts in services marketing context.",
author = "Henry Fock and Hui, {Michael K. M.} and Au, {Kevin Y. F}",
year = "2002",
month = feb,
language = "English",
isbn = "9780877572992",
series = "Proceedings of AMA Winter Educators' Conference",
publisher = "American Marketing Association",
pages = "71--79",
editor = "Evans, {Kenneth R.} and Scheer, {Lisa K.}",
booktitle = "Proceedings of 2002 AMA Winter Educators' Conference",
address = "United States",
note = "2002 AMA Marketing Educators{\textquoteright} Winter Conference ; Conference date: 22-02-2002 Through 25-02-2002",
}