From A Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers

Fei Fan*, Kara Chan

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

5 Citations (Scopus)

Fingerprint

Dive into the research topics of 'From A Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers'. Together they form a unique fingerprint.

Keyphrases

Social Sciences