Skip to main navigation Skip to search Skip to main content

From A Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers

  • Fei Fan*
  • , Kara Chan
  • *Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

9 Citations (Scopus)

Fingerprint

Dive into the research topics of 'From A Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers'. Together they form a unique fingerprint.
Sort by:

Keyphrases

Social Sciences