Abstract
Through selection and positioning of certain topics, media create an agenda of relevant social issues and through framing and reinforcing, they also determine citizens’ way of thinking on these issues and participate in constructing a certain discourse. Acting as public dialogue facilitators, media assume a role in the social power reproduction. But, the online sphere implies greater citizen participation in public dialogue, as opposed to the traditional media’s prime task of audience informing.
This paper explores the framing of violence against women in Serbian online media. Our objective was to explore how the media discourse on violence against women is shaped though the dynamic of interaction between interpretive frames set by the online media editorial teams and the manner in which online commenters frame the news. The paper leans on an empirical survey covering the period January-February 2019, which applies content analysis and discourse analysis to the convenience sample. The research covers both physical and verbal violence.
We particularly focused on exploring how open networks participate in the public framing of misogyny discourse and we came to the conclusion that the subject of violence against women is politically abused in the Serbian society. We also observed that social media, instead of contributing to debate consensus, actually contribute to a populist-style antagonizing and polarizing of the public sphere.
This paper explores the framing of violence against women in Serbian online media. Our objective was to explore how the media discourse on violence against women is shaped though the dynamic of interaction between interpretive frames set by the online media editorial teams and the manner in which online commenters frame the news. The paper leans on an empirical survey covering the period January-February 2019, which applies content analysis and discourse analysis to the convenience sample. The research covers both physical and verbal violence.
We particularly focused on exploring how open networks participate in the public framing of misogyny discourse and we came to the conclusion that the subject of violence against women is politically abused in the Serbian society. We also observed that social media, instead of contributing to debate consensus, actually contribute to a populist-style antagonizing and polarizing of the public sphere.
| Original language | English |
|---|---|
| Title of host publication | Communication Management: Theory and Practice in the 21st Century |
| Editors | Vesselina Valkanova, Andreana Eftimova, Nikolai Mihailov, Teodora Petrova, Efrem Efremov, Kalin Kalinov |
| Publisher | Faculty of Journalism and Mass Communication, Sofia University “St. Kliment Ohridski” |
| Pages | 140-149 |
| Number of pages | 10 |
| ISBN (Electronic) | 9786197567045 |
| ISBN (Print) | 9786197567038 |
| Publication status | Published - Jan 2020 |
| Event | 12th Central and Eastern European Communication and Media Conference, CEECOM 2019 - Sofia University “St. Kliment Ohridski”, Bulgaria Duration: 19 Jun 2019 → 21 Jun 2019 |
Conference
| Conference | 12th Central and Eastern European Communication and Media Conference, CEECOM 2019 |
|---|---|
| Country/Territory | Bulgaria |
| Period | 19/06/19 → 21/06/19 |
User-Defined Keywords
- Online media
- social media
- media discourse
- violence against women
- the Republic of Serbia
