Framing media populism: The political role of news media editorials in Duterte’s Philippines

Editorials are a political force used by news media to fulfil its watchdog function in fragile democracies like the Philippines. However, they also serve as a platform to invite a more positive reading of strongman administration. Against the backdrop of media populism, the article will problematize how the Fourth Estate articulates its political stance by examining the tensions and complexities in editorials. It will highlight the ways the media deals with subjects and stories surrounding Rodrigo Duterte. Through an analysis of editorials of four leading dominant news outlets (Bulletin, Inquirer, Rappler, and Star), three meta-thematic categories of media frames are uncovered. First, character degradation frames delineate how the media denounces the ties of Duterte with other political actors, particularly the Marcoses and China’s Xi. Second, pro-establishment frames echo the optimistic mantra of the government amid crisis. And third, non-editorial frames exhibit the failure of media to publish watchdog-inspired editorials. Each of these categories has underlying frames that are indicative of the democratic potential, or lack thereof, of news media.