Framework for Purpose Communication and Implementation: Inspiring Employee Pro-Social Behaviors from an Internal Communication Perspective

Yi-Ru Regina Chen^*, Yufan Qin, Chun-Ju Flora Hung-Baesecke

^*Corresponding author for this work

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 7 Mar 2025
Event	The 28th International Public Relations Research Conference, IPRRC 2025 - Orlando , United States Duration: 6 Mar 2025 → 8 Mar 2025

Conference	The 28th International Public Relations Research Conference, IPRRC 2025
Abbreviated title	IPRRC 2025
Country/Territory	United States
City	Orlando
Period	6/03/25 → 8/03/25

Cite this

@conference{63460a0dc64f4844897fc275a74f4ed6,

title = "Framework for Purpose Communication and Implementation: Inspiring Employee Pro-Social Behaviors from an Internal Communication Perspective",

author = "Chen, {Yi-Ru Regina} and Yufan Qin and Hung-Baesecke, {Chun-Ju Flora}",

year = "2025",

month = mar,

day = "7",

language = "English",

note = "The 28th International Public Relations Research Conference, IPRRC 2025, IPRRC 2025 ; Conference date: 06-03-2025 Through 08-03-2025",

}

Framework for Purpose Communication and Implementation: Inspiring Employee Pro-Social Behaviors from an Internal Communication Perspective. / Chen, Yi-Ru Regina ; Qin, Yufan; Hung-Baesecke, Chun-Ju Flora.
2025. Paper presented at The 28th International Public Relations Research Conference, IPRRC 2025, Orlando , United States.

Research output: Contribution to conference › Conference paper › peer-review

TY - CONF

T1 - Framework for Purpose Communication and Implementation: Inspiring Employee Pro-Social Behaviors from an Internal Communication Perspective

AU - Chen, Yi-Ru Regina

AU - Qin, Yufan

AU - Hung-Baesecke, Chun-Ju Flora

PY - 2025/3/7

Y1 - 2025/3/7

M3 - Conference paper

T2 - The 28th International Public Relations Research Conference, IPRRC 2025

Y2 - 6 March 2025 through 8 March 2025

ER -