Formulating donation appeals for global fundraising programs: The beneficiary identification effect

Connie Li, Ka Yan Ho, Hammer C. Y. Tsui, Yuet Yee Cheng

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusSubmitted - Dec 2012
EventThe 4th World Business Ethics Forum: Corporate Social Responsibility and Sustainability - Hong Kong, China
Duration: 16 Dec 201218 Dec 2012

Conference

ConferenceThe 4th World Business Ethics Forum: Corporate Social Responsibility and Sustainability
Period16/12/1218/12/12

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