Formulating donation appeals for global fundraising programs: The beneficiary identification effect

Connie Li, Ka Yan Ho, Hammer C. Y. Tsui, Yuet Yee Cheng

Research output: Contribution to conference › Conference paper

Original language	English
Publication status	Published - Dec 2012
Event	The 4th World Business Ethics Forum: Corporate Social Responsibility and Sustainability - Hong Kong, China Duration: 16 Dec 2012 → 18 Dec 2012

Conference	The 4th World Business Ethics Forum: Corporate Social Responsibility and Sustainability
Period	16/12/12 → 18/12/12

Cite this

@conference{81389606d1934c05a896299171969cbd,

title = "Formulating donation appeals for global fundraising programs: The beneficiary identification effect",

author = "Connie Li and Ho, {Ka Yan} and Tsui, {Hammer C. Y.} and Cheng, {Yuet Yee}",

year = "2012",

month = dec,

language = "English",

note = "The 4th World Business Ethics Forum: Corporate Social Responsibility and Sustainability ; Conference date: 16-12-2012 Through 18-12-2012",

}

TY - CONF

T1 - Formulating donation appeals for global fundraising programs: The beneficiary identification effect

AU - Li, Connie

AU - Ho, Ka Yan

AU - Tsui, Hammer C. Y.

AU - Cheng, Yuet Yee

PY - 2012/12

Y1 - 2012/12

M3 - Conference paper

T2 - The 4th World Business Ethics Forum: Corporate Social Responsibility and Sustainability

Y2 - 16 December 2012 through 18 December 2012

ER -