Feng Xiaogang and Chinese New Year Films

This article seeks to understand what makes Feng's New Year films tick among the Chinese audiences. To begin with, how can one approach Feng's films? What frame of reference do we have in making sense of Feng's New Year films? Feng's is clearly a commercial practice, which can not be accounted for by the social and economic logics of China's indigenous blockbuster films. Hollywood's reputation of producing blockbuster films in terms of budget and boxoffice and its affinity with such a practice make it an obvious point of entrance for our understanding of Feng Xiaogang's New Year films.