Female Entrepreneurs’ Leadership Communication in China: Strategies and Institutional Determinants

  • Zifei Fay Chen
  • , Yi Grace Ji
  • , Yingru Ji*
  • , Yan Wang
  • , Linjuan Rita Men
  • *Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

1 Citation (Scopus)

Abstract

In the post-COVID China, entrepreneurs, especially women entrepreneurs, faced unprecedented challenges after the vibrant entrepreneurial landscape was profoundly disrupted during the COVID-19 lockdown. To explore Chinese female entrepreneurs’ leadership communication strategies and their institutional determinants, we conducted in-depth interviews with 30 Chinese female entrepreneurs in 2023. Findings revealed five major themes of effective leadership communication strategies for female entrepreneurs in China: the coupling of assertive and responsive communication, transparent communication, authentic communication, charismatic communication, and relationship-oriented communication. Normative institutional factors had the most prominent impact on shaping these communication strategies, with cognitive and regulatory factors also playing important roles.

Original languageEnglish
Number of pages24
JournalInternational Journal of Business Communication
DOIs
Publication statusE-pub ahead of print - 1 Nov 2025

User-Defined Keywords

  • female entrepreneur
  • institutional theory
  • leadership communication strategies
  • startup

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