Fax-on-demand as a Marketing Communication Tool in Hong Kong: The Sender’s Point of View

Richard A. Ruidl

doi:10.1080/01296612.1996.11727152

Fax-on-demand as a Marketing Communication Tool in Hong Kong: The Sender’s Point of View

Richard A. Ruidl^*

^*Corresponding author for this work

Research output: Contribution to journal › Journal article › peer-review

Original language	English
Pages (from-to)	216-222
Number of pages	7
Journal	Media Asia
Volume	23
Issue number	4
DOIs	https://doi.org/10.1080/01296612.1996.11727152
Publication status	Published - Oct 1996
Externally published	Yes

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10.1080/01296612.1996.11727152

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title = "Fax-on-demand as a Marketing Communication Tool in Hong Kong: The Sender{\textquoteright}s Point of View",

author = "Ruidl, {Richard A.}",

note = "In this regard, the author is pleased to announce he has received a competitive faculty grant from Hong Kong Baptist University to carry out a sufficiently large empirical study on fax-on-demand usage by the general Hong Kong population. ",

year = "1996",

month = oct,

doi = "10.1080/01296612.1996.11727152",

language = "English",

volume = "23",

pages = "216--222",

journal = "Media Asia",

issn = "0129-6612",

publisher = "Taylor and Francis Ltd.",

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T1 - Fax-on-demand as a Marketing Communication Tool in Hong Kong

T2 - The Sender’s Point of View

AU - Ruidl, Richard A.

N1 - In this regard, the author is pleased to announce he has received a competitive faculty grant from Hong Kong Baptist University to carry out a sufficiently large empirical study on fax-on-demand usage by the general Hong Kong population.

PY - 1996/10

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DO - 10.1080/01296612.1996.11727152

M3 - Journal article

AN - SCOPUS:85111602517

SN - 0129-6612

VL - 23

SP - 216

EP - 222

JO - Media Asia

JF - Media Asia

IS - 4

ER -

Fax-on-demand as a Marketing Communication Tool in Hong Kong: The Sender’s Point of View

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