Fax-on-demand as a Marketing Communication Tool in Hong Kong: The Sender’s Point of View

Richard A. Ruidl^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Scopus Subject Areas

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title = "Fax-on-demand as a Marketing Communication Tool in Hong Kong: The Sender{\textquoteright}s Point of View",

author = "Ruidl, {Richard A.}",

year = "1996",

month = oct,

doi = "10.1080/01296612.1996.11727152",

language = "English",

volume = "23",

pages = "216--222",

journal = "Media Asia",

issn = "0129-6612",

publisher = "Asian Media Information and Communication Centre",

number = "4",

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T2 - The Sender’s Point of View

AU - Ruidl, Richard A.

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