Factors influencing donor engagement in mobile SNS: A study of WeChat in China

Research output: Contribution to conferenceConference paper

Original languageEnglish
Publication statusPublished - Mar 2016
EventInternational Conference on Emerging Trends and Challenges of Public Relations and Strategic Communication in the Digital Era - Chinese University of Hong Kong, Hong Kong
Duration: 17 Mar 201617 Mar 2016
https://prweek.com.cuhk.edu.hk/wp-content/uploads/2016/03/pr-conf-prog-1.pdf

Conference

ConferenceInternational Conference on Emerging Trends and Challenges of Public Relations and Strategic Communication in the Digital Era
Country/TerritoryHong Kong
Period17/03/1617/03/16
Internet address

Cite this