Factors influencing consumer engagement in mobile SNS: A study of WeChat in China

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publicationProceedings of BledCom 2016
Subtitle of host publicationEngaging people in a disengaged world
EditorsDejan Verčič, Ana Tkalac Verčič, Krishnamurthy Sriramesh
PublisherUniversity of Ljubljana
Pages17-18
Number of pages2
ISBN (Electronic)9789612358211
Publication statusPublished - Jul 2016
Event23rd International Public Relations Symposium: Engaging People in A Disengaging World - Bled, Slovenia
Duration: 1 Jul 20162 Jul 2016
https://irp.cdn-website.com/3d86596c/files/uploaded/BledCom-2016-Book-of-Abstracts.pdf
https://irp.cdn-website.com/3d86596c/files/uploaded/BledCom_Zbornik_2016_final.pdf

Conference

Conference23rd International Public Relations Symposium
Abbreviated titleBledCom 2016
Country/TerritorySlovenia
CityBled
Period1/07/162/07/16
Internet address

User-Defined Keywords

  • Consumer Engagement
  • WeChat
  • Marketing Communication
  • China

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