Factors influencing consumer engagement in mobile SNS: A study of WeChat in China

Yi-Ru Regina  Chen

Factors influencing consumer engagement in mobile SNS: A study of WeChat in China

Department of Communication Studies

Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of BledCom 2016
Subtitle of host publication	Engaging people in a disengaged world
Editors	Dejan Verčič, Ana Tkalac Verčič, Krishnamurthy Sriramesh
Publisher	University of Ljubljana
Pages	17-18
Number of pages	2
ISBN (Electronic)	9789612358211
Publication status	Published - Jul 2016
Event	23rd International Public Relations Symposium: Engaging People in A Disengaging World - Bled, Slovenia Duration: 1 Jul 2016 → 2 Jul 2016 https://irp.cdn-website.com/3d86596c/files/uploaded/BledCom-2016-Book-of-Abstracts.pdf https://irp.cdn-website.com/3d86596c/files/uploaded/BledCom_Zbornik_2016_final.pdf

Conference

Conference	23rd International Public Relations Symposium
Abbreviated title	BledCom 2016
Country/Territory	Slovenia
City	Bled
Period	1/07/16 → 2/07/16
Internet address	https://irp.cdn-website.com/3d86596c/files/uploaded/BledCom-2016-Book-of-Abstracts.pdf https://irp.cdn-website.com/3d86596c/files/uploaded/BledCom_Zbornik_2016_final.pdf

User-Defined Keywords

Consumer Engagement
WeChat
Marketing Communication
China

Access to Document

https://irp.cdn-website.com/3d86596c/files/uploaded/BledCom_Zbornik_2016_final.pdf

Cite this

@inproceedings{fd61b174da6f4f8d858d4bd50b2b157e,

title = "Factors influencing consumer engagement in mobile SNS: A study of WeChat in China",

keywords = "Consumer Engagement, WeChat, Marketing Communication, China",

author = "Chen, {Yi-Ru Regina}",

year = "2016",

month = jul,

language = "English",

pages = "17--18",

editor = "Dejan Ver{\v c}i{\v c} and Ver{\v c}i{\v c}, {Ana Tkalac} and Krishnamurthy Sriramesh",

booktitle = "Proceedings of BledCom 2016",

publisher = "University of Ljubljana",

address = "Slovenia",

note = "23rd International Public Relations Symposium : Engaging People in A Disengaging World, BledCom 2016 ; Conference date: 01-07-2016 Through 02-07-2016",

url = "https://irp.cdn-website.com/3d86596c/files/uploaded/BledCom-2016-Book-of-Abstracts.pdf, https://irp.cdn-website.com/3d86596c/files/uploaded/BledCom_Zbornik_2016_final.pdf",

}

Chen, Y-RR 2016, Factors influencing consumer engagement in mobile SNS: A study of WeChat in China. in D Verčič, AT Verčič & K Sriramesh (eds), Proceedings of BledCom 2016: Engaging people in a disengaged world. University of Ljubljana, pp. 17-18, 23rd International Public Relations Symposium, Bled, Slovenia, 1/07/16. <https://irp.cdn-website.com/3d86596c/files/uploaded/BledCom_Zbornik_2016_final.pdf>

Factors influencing consumer engagement in mobile SNS : A study of WeChat in China. / Chen, Yi-Ru Regina .

Proceedings of BledCom 2016: Engaging people in a disengaged world. ed. / Dejan Verčič; Ana Tkalac Verčič; Krishnamurthy Sriramesh. University of Ljubljana, 2016. p. 17-18.

Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Factors influencing consumer engagement in mobile SNS

T2 - 23rd International Public Relations Symposium

AU - Chen, Yi-Ru Regina

PY - 2016/7

Y1 - 2016/7

KW - Consumer Engagement

KW - WeChat

KW - Marketing Communication

KW - China

M3 - Conference contribution

SP - 17

EP - 18

BT - Proceedings of BledCom 2016

A2 - Verčič, Dejan

A2 - Verčič, Ana Tkalac

A2 - Sriramesh, Krishnamurthy

PB - University of Ljubljana

Y2 - 1 July 2016 through 2 July 2016

ER -