Factors affecting users' intention to continue using virtual community

Xiao Ling Jin*, Christy M K CHEUNG, Matthew K.O. Lee, Hua Ping Chen

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

9 Citations (Scopus)

Abstract

A research model of individual users' continuance intention to use virtual communities is proposed and empirically examined in this study. To test this model, an online survey was conducted among users of a web-based Bulletin Board System sponsored by a local university in mainland China. Consistent with prior information systems continuance studies, the results showed that satisfaction was the most salient determinant of continuance intention to participate in the virtual community while sense of belonging had a significant but weaker influence on it. Contrary to the proposed hypotheses, only positive disconfirmations of purposive value and entertainment value significantly affected user satisfaction. Implications for both researchers and practitioners are discussed.

Original languageEnglish
Title of host publicationProceedings - The 9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007
PublisherIEEE Computer Society
Pages239-246
Number of pages8
ISBN (Print)0769529135, 9780769529134
DOIs
Publication statusPublished - 2007
Event9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007 - Tokyo, Japan
Duration: 23 Jul 200726 Jul 2007

Publication series

NameProceedings - The 9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007

Conference

Conference9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007
Country/TerritoryJapan
CityTokyo
Period23/07/0726/07/07

Scopus Subject Areas

  • Computer Science(all)
  • Computer Networks and Communications

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