Factors affecting users' intention to continue using virtual community

Xiao Ling Jin*, Christy M K CHEUNG, Matthew K.O. Lee, Hua Ping Chen

*Corresponding author for this work

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    14 Citations (Scopus)

    Abstract

    A research model of individual users' continuance intention to use virtual communities is proposed and empirically examined in this study. To test this model, an online survey was conducted among users of a web-based Bulletin Board System sponsored by a local university in mainland China. Consistent with prior information systems continuance studies, the results showed that satisfaction was the most salient determinant of continuance intention to participate in the virtual community while sense of belonging had a significant but weaker influence on it. Contrary to the proposed hypotheses, only positive disconfirmations of purposive value and entertainment value significantly affected user satisfaction. Implications for both researchers and practitioners are discussed.

    Original languageEnglish
    Title of host publicationProceedings - The 9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007
    PublisherIEEE Computer Society
    Pages239-246
    Number of pages8
    ISBN (Print)0769529135, 9780769529134
    DOIs
    Publication statusPublished - 2007
    Event9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007 - Tokyo, Japan
    Duration: 23 Jul 200726 Jul 2007

    Publication series

    NameProceedings - The 9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007

    Conference

    Conference9th IEEE International Conference on E-Commerce Technology; The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services, CEC/EEE 2007
    Country/TerritoryJapan
    CityTokyo
    Period23/07/0726/07/07

    Scopus Subject Areas

    • Computer Science(all)
    • Computer Networks and Communications

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