Factors affecting members' trust belief and behaviour intention in virtual communities

Jyh Jeng Wu, Alex S L TSANG*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

81 Citations (Scopus)


In this research we investigate whether antecedent factors of participant trust and institutional trust significantly influence members' trust belief towards virtual communities. Further, we investigate how members' trust levels affect their behaviour intention. A model of factors that affect members' trust in virtual communities is constructed. We analysed 625 valid online questionnaires obtained from virtual communities related to travel, games, and computer information. The findings suggest that benefit attraction and shared value have significant positive effects on building participant trust, and monitoring has a significant positive effect on building institutional trust. Trust building influences both members' stickiness in virtual communities and their willingness to share information. This research suggests that the extent to which members trust community-based website environments significantly influences their practical behaviour in such environments.

Original languageEnglish
Pages (from-to)115-125
Number of pages11
JournalBehaviour and Information Technology
Issue number2
Publication statusPublished - Mar 2008

Scopus Subject Areas

  • Developmental and Educational Psychology
  • Arts and Humanities (miscellaneous)
  • Social Sciences(all)
  • Human-Computer Interaction

User-Defined Keywords

  • Institutional trust
  • Participant trust
  • Stickiness
  • Trust
  • Trust belief
  • Virtual communities


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