Factoring culture into relationship management theory: Cultivation strategies and traditional chinese value orientations

Flora C J HUNG-BAESECKE*, Regina Y R CHEN

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationPublic Relations As Relationship Management
Subtitle of host publicationA Relational Approach To the Study and Practice of Public Relations: Second Edition
PublisherRoutledge
Pages217-239
Number of pages23
Edition2
ISBN (Electronic)9781317516330
ISBN (Print)9781138853805
Publication statusPublished - 24 Apr 2015

Publication series

NameRoutledge communication series
PublisherRoutledge

Scopus Subject Areas

  • Arts and Humanities(all)
  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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