Exploring Trust and Its Moderator Effect in Online Auction

Yi Wang

Exploring Trust and Its Moderator Effect in Online Auction

Yi Wang^*

^*Corresponding author for this work

Research output: Contribution to conference › Conference paper › peer-review

Abstract

Due to the impersonal nature of the online environment, the impact of trust on online transaction has been broadly examined. Contrary to prior researches that focused on interpersonal trust, this study separates trust in third parties, specifically intermediaries in the case of online auction, from interpersonal trust. Moreover, the study analyzes the more comprehensive effect of trust in online marketplace with distinctive levels of trust and its moderator effect in online transaction.

Original language	English
Publication status	Published - 27 Jun 2006
Event	2006 INFORMS International Meeting - Sheraton Hotel & Towers Hong Kong and Holiday Inn Golden Mile, Hong Kong, China Duration: 25 Jun 2006 → 28 Jun 2006 https://3449182.fs1.hubspotusercontent-na1.net/hubfs/3449182/Program_Archives/International/INTERNATIONAL%202006%20HONG%20KONG.pdf (Link to conference programme)

Conference

Conference	2006 INFORMS International Meeting
Country/Territory	Hong Kong, China
Period	25/06/06 → 28/06/06
Internet address	https://3449182.fs1.hubspotusercontent-na1.net/hubfs/3449182/Program_Archives/International/INTERNATIONAL%202006%20HONG%20KONG.pdf (Link to conference programme)

Cite this

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title = "Exploring Trust and Its Moderator Effect in Online Auction",

abstract = "Due to the impersonal nature of the online environment, the impact of trust on online transaction has been broadly examined. Contrary to prior researches that focused on interpersonal trust, this study separates trust in third parties, specifically intermediaries in the case of online auction, from interpersonal trust. Moreover, the study analyzes the more comprehensive effect of trust in online marketplace with distinctive levels of trust and its moderator effect in online transaction.",

author = "Yi Wang",

year = "2006",

month = jun,

day = "27",

language = "English",

note = "2006 INFORMS International Meeting ; Conference date: 25-06-2006 Through 28-06-2006",

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AU - Wang, Yi

PY - 2006/6/27

Y1 - 2006/6/27

N2 - Due to the impersonal nature of the online environment, the impact of trust on online transaction has been broadly examined. Contrary to prior researches that focused on interpersonal trust, this study separates trust in third parties, specifically intermediaries in the case of online auction, from interpersonal trust. Moreover, the study analyzes the more comprehensive effect of trust in online marketplace with distinctive levels of trust and its moderator effect in online transaction.

AB - Due to the impersonal nature of the online environment, the impact of trust on online transaction has been broadly examined. Contrary to prior researches that focused on interpersonal trust, this study separates trust in third parties, specifically intermediaries in the case of online auction, from interpersonal trust. Moreover, the study analyzes the more comprehensive effect of trust in online marketplace with distinctive levels of trust and its moderator effect in online transaction.

M3 - Conference paper

T2 - 2006 INFORMS International Meeting

Y2 - 25 June 2006 through 28 June 2006

ER -

Exploring Trust and Its Moderator Effect in Online Auction

Abstract

Conference

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