Exploring the role of online social network dependency in habit formation

Dimple R. Thadani, Christy M K CHEUNG

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

15 Citations (Scopus)

Abstract

Online social networking is perhaps the biggest phenomenon of the Internet. Recently, there has been a rising concern over technology dependency. Recognizing that little theoretical and empirical attention has been given to examine technology dependency in the IS discipline, this study aims to examine the role of technology dependency in habit formation in the context of online social networking sites SNSs). The findings of an empirical study of 406 Facebook users indicate that online social network dependency OSN dependency) is a significant antecedent of habit. The OSN dependency also plays a role in augmenting SNS users' perceptions, which indirectly influences habit. Our theoretical model of habit formation explains 47% of the variance. Implications of the findings are discussed.

Original languageEnglish
Title of host publicationInternational Conference on Information Systems 2011, ICIS 2011
Publication statusPublished - 2011
Event32nd International Conference on Information System 2011, ICIS 2011 - Shanghai, China
Duration: 4 Dec 20117 Dec 2011

Publication series

NameInternational Conference on Information Systems 2011, ICIS 2011
Volume4

Conference

Conference32nd International Conference on Information System 2011, ICIS 2011
Country/TerritoryChina
CityShanghai
Period4/12/117/12/11

Scopus Subject Areas

  • Information Systems

User-Defined Keywords

  • Cognitive bias
  • Deficient self-regulation
  • Facebook addiction
  • Habit
  • Social networking sites
  • Technology addiction
  • Technology dependent

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