Exploring the role of gender on bloggers' switching behaviors

Kem Z.K. Zhang, Christy M K CHEUNG, Matthew K.O. Lee, Huaping Chen

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

Abstract

Blog has become an increasingly popular form of new information technology (IT) in recent years. Many world famous web sites (e.g., Microsoft, Yahoo!, and Google) are providing blog services on the Internet. Bloggers, therefore, can easily establish and maintain their blogs through such services. However, research on blogs' adoption and diffusion is rare. In this study, we attempt to study bloggers' post-adoption behaviors. We examine bloggers' intention to switch their blog services building upon the marketing and IS literature. Particularly, the role of gender is explored and an online survey is conducted to test the research model. Findings confirm that bloggers' intention to switch their blog services is strongly associated with three factors: satisfaction, sunk costs, and attractive alternatives. Meanwhile, gender is found to moderate the relationship between satisfaction and intention to switch the blog service. Implications for both researchers and practitioners are provided.

Original languageEnglish
Title of host publication14th Americas Conference on Information Systems, AMCIS 2008
PublisherAIS/ICIS Administrative Office
Pages1093-1101
Number of pages9
ISBN (Print)9781605609539
Publication statusPublished - 2008
Event14th Americas Conference on Information Systems, AMCIS 2008 - Toronto, ON, Canada
Duration: 14 Aug 200817 Aug 2008

Publication series

Name14th Americas Conference on Information Systems, AMCIS 2008
Volume2

Conference

Conference14th Americas Conference on Information Systems, AMCIS 2008
Country/TerritoryCanada
CityToronto, ON
Period14/08/0817/08/08

Scopus Subject Areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems
  • Library and Information Sciences

User-Defined Keywords

  • Attractive alternatives
  • Blog
  • Gender
  • Intention to switch
  • Post-adoption
  • Satisfaction
  • Sunk costs

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