Exploring the Role of Gender on Bloggers’ Switching Behaviors

Kem Z.K. Zhang; Christy M K Cheung; Matthew K.O. Lee; Huaping Chen

Exploring the Role of Gender on Bloggers’ Switching Behaviors

Kem Z.K. Zhang, Christy M K Cheung, Matthew K.O. Lee, Huaping Chen

Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-review

Abstract

Blog has become an increasingly popular form of new information technology (IT) in recent years. Many world famous web sites (e.g., Microsoft, Yahoo!, and Google) are providing blog services on the Internet. Bloggers, therefore, can easily establish and maintain their blogs through such services. However, research on blogs' adoption and diffusion is rare. In this study, we attempt to study bloggers' post-adoption behaviors. We examine bloggers' intention to switch their blog services building upon the marketing and IS literature. Particularly, the role of gender is explored and an online survey is conducted to test the research model. Findings confirm that bloggers' intention to switch their blog services is strongly associated with three factors: satisfaction, sunk costs, and attractive alternatives. Meanwhile, gender is found to moderate the relationship between satisfaction and intention to switch the blog service. Implications for both researchers and practitioners are provided.

Original language	English
Title of host publication	AMCIS 2008 Proceedings
Publisher	Association for Information Systems
Pages	1093-1101
Number of pages	9
ISBN (Print)	9781605609539
Publication status	Published - Aug 2008
Event	14th Americas Conference on Information Systems, AMCIS 2008 - Toronto, ON, Canada Duration: 14 Aug 2008 → 17 Aug 2008 https://aisel.aisnet.org/amcis2008/

Publication series

Name	14th Americas Conference on Information Systems, AMCIS 2008
Volume	2

Conference

Conference	14th Americas Conference on Information Systems, AMCIS 2008
Country/Territory	Canada
City	Toronto, ON
Period	14/08/08 → 17/08/08
Internet address	https://aisel.aisnet.org/amcis2008/

Scopus Subject Areas

Computer Networks and Communications
Computer Science Applications
Information Systems
Library and Information Sciences

User-Defined Keywords

Attractive alternatives
Blog
Gender
Intention to switch
Post-adoption
Satisfaction
Sunk costs

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Cite this

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title = "Exploring the Role of Gender on Bloggers{\textquoteright} Switching Behaviors",

abstract = "Blog has become an increasingly popular form of new information technology (IT) in recent years. Many world famous web sites (e.g., Microsoft, Yahoo!, and Google) are providing blog services on the Internet. Bloggers, therefore, can easily establish and maintain their blogs through such services. However, research on blogs' adoption and diffusion is rare. In this study, we attempt to study bloggers' post-adoption behaviors. We examine bloggers' intention to switch their blog services building upon the marketing and IS literature. Particularly, the role of gender is explored and an online survey is conducted to test the research model. Findings confirm that bloggers' intention to switch their blog services is strongly associated with three factors: satisfaction, sunk costs, and attractive alternatives. Meanwhile, gender is found to moderate the relationship between satisfaction and intention to switch the blog service. Implications for both researchers and practitioners are provided.",

keywords = "Attractive alternatives, Blog, Gender, Intention to switch, Post-adoption, Satisfaction, Sunk costs",

author = "Zhang, {Kem Z.K.} and Cheung, {Christy M K} and Lee, {Matthew K.O.} and Huaping Chen",

year = "2008",

month = aug,

language = "English",

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series = "14th Americas Conference on Information Systems, AMCIS 2008",

publisher = "Association for Information Systems",

pages = "1093--1101",

booktitle = "AMCIS 2008 Proceedings",

address = "United States",

url = "https://aisel.aisnet.org/amcis2008/",

}

Zhang, KZK, Cheung, CMK, Lee, MKO & Chen, H 2008, Exploring the Role of Gender on Bloggers’ Switching Behaviors. in AMCIS 2008 Proceedings. 14th Americas Conference on Information Systems, AMCIS 2008, vol. 2, Association for Information Systems, pp. 1093-1101, 14th Americas Conference on Information Systems, AMCIS 2008, Toronto, ON, Canada, 14/08/08. <https://aisel.aisnet.org/amcis2008/273/>

Exploring the Role of Gender on Bloggers’ Switching Behaviors. / Zhang, Kem Z.K.; Cheung, Christy M K; Lee, Matthew K.O. et al.

AMCIS 2008 Proceedings. Association for Information Systems, 2008. p. 1093-1101 (14th Americas Conference on Information Systems, AMCIS 2008; Vol. 2).

Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-review

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AB - Blog has become an increasingly popular form of new information technology (IT) in recent years. Many world famous web sites (e.g., Microsoft, Yahoo!, and Google) are providing blog services on the Internet. Bloggers, therefore, can easily establish and maintain their blogs through such services. However, research on blogs' adoption and diffusion is rare. In this study, we attempt to study bloggers' post-adoption behaviors. We examine bloggers' intention to switch their blog services building upon the marketing and IS literature. Particularly, the role of gender is explored and an online survey is conducted to test the research model. Findings confirm that bloggers' intention to switch their blog services is strongly associated with three factors: satisfaction, sunk costs, and attractive alternatives. Meanwhile, gender is found to moderate the relationship between satisfaction and intention to switch the blog service. Implications for both researchers and practitioners are provided.

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Exploring the Role of Gender on Bloggers’ Switching Behaviors

Abstract

Publication series

Conference

Scopus Subject Areas

User-Defined Keywords

Access to Document

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