TY - GEN
T1 - Exploring the moderating effect of information inconsistency in a trust-based online shopping model
AU - Zhang, Kem Z.K.
AU - Lee, Matthew K.O.
AU - CHEUNG, Christy M K
AU - Shen, Aaron X.L.
AU - Jin, Xiao Ling
AU - Chen, Huaping
N1 - Copyright:
Copyright 2010 Elsevier B.V., All rights reserved.
PY - 2010
Y1 - 2010
N2 - Online shopping is associated with various uncertain issues. In this sense, researchers have found that trust plays an important role in affecting consumers' purchase behavior. As advances of Internet technology, many consumers tend to read online messages about others' shopping experiences before making purchasing decisions. Thus, informational social influence affects in the decision-making process as well. However, few studies have provided in-depth examination of both impacts from trust and informational social influence in online context. In this study, we explore the moderating effect of informational social influence in a trust-based online shopping model. We conduct a laboratory experiment to verify this model, and find that emotional trust mediates relationships between three trusting beliefs (competence, benevolence, and integrity) and purchase intention. Further, information inconsistency, a particular form of informational social influence, is found to strengthen the relationship between emotional trust and purchase intention. Implications for research and practice are discussed.
AB - Online shopping is associated with various uncertain issues. In this sense, researchers have found that trust plays an important role in affecting consumers' purchase behavior. As advances of Internet technology, many consumers tend to read online messages about others' shopping experiences before making purchasing decisions. Thus, informational social influence affects in the decision-making process as well. However, few studies have provided in-depth examination of both impacts from trust and informational social influence in online context. In this study, we explore the moderating effect of informational social influence in a trust-based online shopping model. We conduct a laboratory experiment to verify this model, and find that emotional trust mediates relationships between three trusting beliefs (competence, benevolence, and integrity) and purchase intention. Further, information inconsistency, a particular form of informational social influence, is found to strengthen the relationship between emotional trust and purchase intention. Implications for research and practice are discussed.
UR - http://www.scopus.com/inward/record.url?scp=77951723810&partnerID=8YFLogxK
U2 - 10.1109/HICSS.2010.202
DO - 10.1109/HICSS.2010.202
M3 - Conference proceeding
AN - SCOPUS:77951723810
SN - 9780769538693
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
BT - Proceedings of the 43rd Annual Hawaii International Conference on System Sciences, HICSS-43
T2 - 43rd Annual Hawaii International Conference on System Sciences, HICSS 2010
Y2 - 5 January 2010 through 8 January 2010
ER -