Abstract
The paper employs experimental design to test the effectiveness of accepting responsibility and stealing thunder following an extreme crisis. The study uses a scansis
scenario to explore whether stealing thunder could be an effective crisis response strategy for managing extreme crises.
In today’s polarized society extreme crises that generate moral outrage are more common than ever. Managers need to know what to say and when to say it.
Accommodative crisis responses have been ineffective in extreme crises but stealing thunder could prove to be helpful. By testing stealing thunder as a response strategy to manage extreme crises and moral outrage, the study provides empirical evidence to guide crisis managers in their communication efforts.
scenario to explore whether stealing thunder could be an effective crisis response strategy for managing extreme crises.
In today’s polarized society extreme crises that generate moral outrage are more common than ever. Managers need to know what to say and when to say it.
Accommodative crisis responses have been ineffective in extreme crises but stealing thunder could prove to be helpful. By testing stealing thunder as a response strategy to manage extreme crises and moral outrage, the study provides empirical evidence to guide crisis managers in their communication efforts.
| Original language | English |
|---|---|
| Publication status | Published - Mar 2023 |
| Event | 26th International Public Relations Research Conference, IPRRC 2023: Research Supporting the Profession: Difficult Topics from Fake News to Corporate Advocacy and Quiet Quitting - Orlando, United States Duration: 2 Mar 2023 → 4 Mar 2023 https://www.iprrc.org/ |
Conference
| Conference | 26th International Public Relations Research Conference, IPRRC 2023 |
|---|---|
| Abbreviated title | 26th Annual IPRRC |
| Country/Territory | United States |
| City | Orlando |
| Period | 2/03/23 → 4/03/23 |
| Internet address |
Scopus Subject Areas
- Communication