Abstract
This study intends to explore the dynamics of organization-public relationships from a new approach: the dialectical perspective. Baxter and Montgomery’s relational dialectics encompasses four tenets: contradictions, change, praxis, and totality. These four tenets intertwined in explaining the dynamics in relationships. Qualitative interviews were conducted from 20 multinational companies in China. Findings show that relationships are not static. Organizations, serving their own interest, as well as their publics’, usually face contradictions in relationships; therefore, the nature of a relationship changes.
| Original language | English |
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| Publication status | Published - 28 May 2005 |
| Event | 55th Annual International Communication Association Conference, ICA 2005: Communication: Questioning The Dialogue - New York, United States Duration: 26 May 2005 → 30 May 2005 https://convention2.allacademic.com/one/ica/ica05/ (Link to conference online programme) |
Conference
| Conference | 55th Annual International Communication Association Conference, ICA 2005 |
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| Abbreviated title | ICA2005 |
| Country/Territory | United States |
| City | New York |
| Period | 26/05/05 → 30/05/05 |
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