| Original language | English |
|---|---|
| Publication status | Published - May 2017 |
| Event | Marketing Scholar Forum - , China Duration: 5 May 2017 → 6 May 2017 |
Conference
| Conference | Marketing Scholar Forum |
|---|---|
| Country/Territory | China |
| Period | 5/05/17 → 6/05/17 |
Exploring New Theory Perspectives in Marketing Strategy & Services Marketing
Wa Kimmy Chan, Stella Yiyan Li, John Zhu
Research output: Contribution to conference › Conference abstract › peer-review