Exploring cosmetics advertising in southern China An investigation of Hong Kong and Shenzhen

Bradley R. Barnes, Noel Y M SIU, Qionglei Yu, Sally S.Y. Chan

Research output: Contribution to journalArticlepeer-review

17 Citations (Scopus)
Original languageEnglish
Pages (from-to)369-393
JournalInternational Journal of Advertising
Volume28
Issue number2
DOIs
Publication statusPublished - 2009

Scopus Subject Areas

  • Communication
  • Marketing

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