Exploring cosmetics advertising in southern China An investigation of Hong Kong and Shenzhen

Bradley R. Barnes; Noel Y M SIU; Qionglei Yu; Sally S.Y. Chan

doi:10.2501/S0265048709200606

Exploring cosmetics advertising in southern China An investigation of Hong Kong and Shenzhen

Bradley R. Barnes, Noel Y M SIU, Qionglei Yu, Sally S.Y. Chan

Department of Marketing

Research output: Contribution to journal › Article › peer-review

17 Citations (Scopus)

Original language	English
Pages (from-to)	369-393
Number of pages	25
Journal	International Journal of Advertising
Volume	28
Issue number	2
DOIs	https://doi.org/10.2501/S0265048709200606
Publication status	Published - 2009

Scopus Subject Areas

Communication
Marketing

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title = "Exploring cosmetics advertising in southern China An investigation of Hong Kong and Shenzhen",

author = "Barnes, {Bradley R.} and SIU, {Noel Y M} and Qionglei Yu and Chan, {Sally S.Y.}",

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AU - Yu, Qionglei

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JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

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Exploring cosmetics advertising in southern China An investigation of Hong Kong and Shenzhen

Scopus Subject Areas

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