Exploring cosmetics advertising in southern China An investigation of Hong Kong and Shenzhen

Bradley R. Barnes, Noel Y M SIU, Qionglei Yu, Sally S.Y. Chan

    Research output: Contribution to journalJournal articlepeer-review

    19 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)369-393
    Number of pages25
    JournalInternational Journal of Advertising
    Issue number2
    Publication statusPublished - 2009

    Scopus Subject Areas

    • Communication
    • Marketing

    Cite this