Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective

Zach W.Y. Lee; Christy M.K. Cheung; Tommy K.H. Chan

doi:10.1109/HICSS.2014.89

Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective

Zach W.Y. Lee, Christy M.K. Cheung, Tommy K.H. Chan

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

14 Citations (Scopus)

Abstract

Despite a rising concern over this emerging global issue, theoretical understanding of the excessive use of massively multiplayer online games (MMOGs) is lacking in the mainstream IS literature. In this study, we proposed a research model to theoretically explain the development of the excessive use of MMOGs with the positive-negative reinforcement perspective. We tested our research model with 513 active users of MMOGs. Our results suggested that both positive reinforcement (i.e., perceived enjoyment and the associated positive affect) and negative reinforcement (i.e., withdrawal and the associated negative affect) have strong influence over the development of the excessive use of MMOGs. This study provided a theoretical explanation of the excessive use of MMOGs and implications to researchers and practitioners.

Original language	English
Title of host publication	Proceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014
Publisher	IEEE Computer Society
Pages	668-677
Number of pages	10
ISBN (Print)	9781479925049
DOIs	https://doi.org/10.1109/HICSS.2014.89
Publication status	Published - 2014
Event	47th Hawaii International Conference on System Sciences, HICSS 2014 - Waikoloa, HI, United States Duration: 6 Jan 2014 → 9 Jan 2014

Publication series

Name	Proceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)	1530-1605

Conference

Conference	47th Hawaii International Conference on System Sciences, HICSS 2014
Country/Territory	United States
City	Waikoloa, HI
Period	6/01/14 → 9/01/14

Scopus Subject Areas

Engineering(all)

User-Defined Keywords

Addiction
Affect
Excessive use
Massively multiplayer online games
Perceived enjoyment
Positive-negative reinforcement
Withdrawal

Access to Document

10.1109/HICSS.2014.89

Cite this

Lee, Z. W. Y., Cheung, C. M. K., & Chan, T. K. H. (2014). Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective. In Proceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014 (pp. 668-677). Article 6758685 (Proceedings of the Annual Hawaii International Conference on System Sciences). IEEE Computer Society. https://doi.org/10.1109/HICSS.2014.89

Lee, Zach W.Y. ; Cheung, Christy M.K. ; Chan, Tommy K.H. / Explaining the development of the excessive use of massively multiplayer online games : A positive-negative reinforcement perspective. Proceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014. IEEE Computer Society, 2014. pp. 668-677 (Proceedings of the Annual Hawaii International Conference on System Sciences).

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abstract = "Despite a rising concern over this emerging global issue, theoretical understanding of the excessive use of massively multiplayer online games (MMOGs) is lacking in the mainstream IS literature. In this study, we proposed a research model to theoretically explain the development of the excessive use of MMOGs with the positive-negative reinforcement perspective. We tested our research model with 513 active users of MMOGs. Our results suggested that both positive reinforcement (i.e., perceived enjoyment and the associated positive affect) and negative reinforcement (i.e., withdrawal and the associated negative affect) have strong influence over the development of the excessive use of MMOGs. This study provided a theoretical explanation of the excessive use of MMOGs and implications to researchers and practitioners.",

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Lee, ZWY, Cheung, CMK & Chan, TKH 2014, Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective. in Proceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014., 6758685, Proceedings of the Annual Hawaii International Conference on System Sciences, IEEE Computer Society, pp. 668-677, 47th Hawaii International Conference on System Sciences, HICSS 2014, Waikoloa, HI, United States, 6/01/14. https://doi.org/10.1109/HICSS.2014.89

Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective. / Lee, Zach W.Y.; Cheung, Christy M.K.; Chan, Tommy K.H.
Proceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014. IEEE Computer Society, 2014. p. 668-677 6758685 (Proceedings of the Annual Hawaii International Conference on System Sciences).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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Lee ZWY, Cheung CMK, Chan TKH. Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective. In Proceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014. IEEE Computer Society. 2014. p. 668-677. 6758685. (Proceedings of the Annual Hawaii International Conference on System Sciences). doi: 10.1109/HICSS.2014.89

Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective

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