Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective

Zach W.Y. Lee, Christy M K CHEUNG, Tommy K.H. Chan

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

6 Citations (Scopus)

Abstract

Despite a rising concern over this emerging global issue, theoretical understanding of the excessive use of massively multiplayer online games (MMOGs) is lacking in the mainstream IS literature. In this study, we proposed a research model to theoretically explain the development of the excessive use of MMOGs with the positive-negative reinforcement perspective. We tested our research model with 513 active users of MMOGs. Our results suggested that both positive reinforcement (i.e., perceived enjoyment and the associated positive affect) and negative reinforcement (i.e., withdrawal and the associated negative affect) have strong influence over the development of the excessive use of MMOGs. This study provided a theoretical explanation of the excessive use of MMOGs and implications to researchers and practitioners.

Original languageEnglish
Title of host publicationProceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014
PublisherIEEE Computer Society
Pages668-677
Number of pages10
ISBN (Print)9781479925049
DOIs
Publication statusPublished - 2014
Event47th Hawaii International Conference on System Sciences, HICSS 2014 - Waikoloa, HI, United States
Duration: 6 Jan 20149 Jan 2014

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605

Conference

Conference47th Hawaii International Conference on System Sciences, HICSS 2014
Country/TerritoryUnited States
CityWaikoloa, HI
Period6/01/149/01/14

Scopus Subject Areas

  • Engineering(all)

User-Defined Keywords

  • Addiction
  • Affect
  • Excessive use
  • Massively multiplayer online games
  • Perceived enjoyment
  • Positive-negative reinforcement
  • Withdrawal

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