Examining the moderating effect of inconsistent reviews and its gender differences on consumers' online shopping decision

Kem Z.K. Zhang*, Christy M K CHEUNG, Matthew K.O. Lee

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    189 Citations (Scopus)

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    Keyphrases

    Economics, Econometrics and Finance

    Psychology