Examining the Impact of Corporate Apology on Customer Sentiment Perception and Purchase Intention (Extended Abstract)

Jiamin Xie; Ruifeng Qie

Examining the Impact of Corporate Apology on Customer Sentiment Perception and Purchase Intention (Extended Abstract)

Jiamin Xie
, Ruifeng Qie

School of Communication

Research output: Contribution to conference › Conference abstract › peer-review

Original language	English
Publication status	Published - 5 Aug 2022
Event	105th Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2022: Focusing on the Future Together - Detroit, United States Duration: 3 Aug 2022 → 6 Aug 2022 https://www.yumpu.com/en/document/view/67109922/22conferenceprogram (Link to conference programme)

Conference

Conference	105th Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2022
Country/Territory	United States
City	Detroit
Period	3/08/22 → 6/08/22
Internet address	https://www.yumpu.com/en/document/view/67109922/22conferenceprogram (Link to conference programme)

Cite this

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title = "Examining the Impact of Corporate Apology on Customer Sentiment Perception and Purchase Intention (Extended Abstract)",

author = "Jiamin Xie and Ruifeng Qie",

year = "2022",

month = aug,

day = "5",

language = "English",

note = "105th Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2022 : Focusing on the Future Together ; Conference date: 03-08-2022 Through 06-08-2022",

url = "https://www.yumpu.com/en/document/view/67109922/22conferenceprogram",

}

Examining the Impact of Corporate Apology on Customer Sentiment Perception and Purchase Intention (Extended Abstract). / Xie, Jiamin; Qie, Ruifeng.
2022. Abstract from 105th Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2022, Detroit, Michigan, United States.

Research output: Contribution to conference › Conference abstract › peer-review

TY - CONF

T1 - Examining the Impact of Corporate Apology on Customer Sentiment Perception and Purchase Intention (Extended Abstract)

AU - Xie, Jiamin

AU - Qie, Ruifeng

PY - 2022/8/5

Y1 - 2022/8/5

M3 - Conference abstract

T2 - 105th Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2022

Y2 - 3 August 2022 through 6 August 2022

ER -