eWOM - do men and women differ in their trust? An evolutionary perspective

Gerard Paul Prendergast, Ka Fuk Kelvyn Chan

Research output: Contribution to conference › Conference paper

Original language	English
Publication status	Published - Sept 2014
Event	5th EMAC Regional Conference: Marketing Theory Challenges in Emerging Markets - Katowice, Poland Duration: 24 Sept 2014 → 26 Sept 2014

Conference	5th EMAC Regional Conference: Marketing Theory Challenges in Emerging Markets
Period	24/09/14 → 26/09/14

Cite this

@conference{3ee99a05dbdc4926962cc5d81980de2a,

title = "eWOM - do men and women differ in their trust? An evolutionary perspective",

author = "Prendergast, {Gerard Paul} and Chan, {Ka Fuk Kelvyn}",

year = "2014",

month = sep,

language = "English",

note = "5th EMAC Regional Conference: Marketing Theory Challenges in Emerging Markets ; Conference date: 24-09-2014 Through 26-09-2014",

}