eWOM - do men and women differ in their trust? An evolutionary perspective

Gerard Paul Prendergast, Ka Fuk Kelvyn Chan

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusSubmitted - Sep 2014
Event5th EMAC Regional Conference: Marketing Theory Challenges in Emerging Markets - Katowice, Poland
Duration: 24 Sep 201426 Sep 2014

Conference

Conference5th EMAC Regional Conference: Marketing Theory Challenges in Emerging Markets
Period24/09/1426/09/14

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