Evaluating the Effectiveness of Four Antismoking Cartoon Posters With Humor and Threat Elements

Vivian C. Sheer; Tiffany Chan; Dion Tse; Fuyuan Shen

Evaluating the Effectiveness of Four Antismoking Cartoon Posters With Humor and Threat Elements

Vivian C. Sheer, Tiffany Chan, Dion Tse, Fuyuan Shen

Department of Communication Studies

Research output: Contribution to conference › Conference paper › peer-review

Abstract

This study evaluated four humor-threat antismoking cartoon posters among teenagers of 12-15 year olds (N =183). A 5-group-comparison (including control group) experiment revealed that these posters did not increase antismoking attitudes but decreased antismoking behavior intentions. The better liked, more humorous and frightening poster did not result in greater antismoking attitudes or behavior intentions. Further, aided recall exhibited no relationship with any message characteristics of the cartoon posters. These findings warrant the development of theories that clarify the role of humor in health communication. Although cartoons are well liked by adolescents, antismoking practitioners must be aware of possible negative effects of humor in designing cartoon-based messages.

Original language	English
Publication status	Published - 12 Jun 2016
Event	66th Annual International Communication Association Conference, ICA 2016: Communicating With Power - Fukuoka, Japan Duration: 9 Jun 2016 → 13 Jun 2016 https://convention2.allacademic.com/one/ica/ica16/

Conference

Conference	66th Annual International Communication Association Conference, ICA 2016
Country/Territory	Japan
City	Fukuoka
Period	9/06/16 → 13/06/16
Internet address	https://convention2.allacademic.com/one/ica/ica16/

Cite this

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title = "Evaluating the Effectiveness of Four Antismoking Cartoon Posters With Humor and Threat Elements",

abstract = "This study evaluated four humor-threat antismoking cartoon posters among teenagers of 12-15 year olds (N =183). A 5-group-comparison (including control group) experiment revealed that these posters did not increase antismoking attitudes but decreased antismoking behavior intentions. The better liked, more humorous and frightening poster did not result in greater antismoking attitudes or behavior intentions. Further, aided recall exhibited no relationship with any message characteristics of the cartoon posters. These findings warrant the development of theories that clarify the role of humor in health communication. Although cartoons are well liked by adolescents, antismoking practitioners must be aware of possible negative effects of humor in designing cartoon-based messages.",

author = "Sheer, {Vivian C.} and Tiffany Chan and Dion Tse and Fuyuan Shen",

year = "2016",

month = jun,

day = "12",

language = "English",

note = "66th Annual International Communication Association Conference, ICA 2016 : Communicating With Power ; Conference date: 09-06-2016 Through 13-06-2016",

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TY - CONF

T1 - Evaluating the Effectiveness of Four Antismoking Cartoon Posters With Humor and Threat Elements

AU - Sheer, Vivian C.

AU - Chan, Tiffany

AU - Tse, Dion

AU - Shen, Fuyuan

PY - 2016/6/12

Y1 - 2016/6/12

N2 - This study evaluated four humor-threat antismoking cartoon posters among teenagers of 12-15 year olds (N =183). A 5-group-comparison (including control group) experiment revealed that these posters did not increase antismoking attitudes but decreased antismoking behavior intentions. The better liked, more humorous and frightening poster did not result in greater antismoking attitudes or behavior intentions. Further, aided recall exhibited no relationship with any message characteristics of the cartoon posters. These findings warrant the development of theories that clarify the role of humor in health communication. Although cartoons are well liked by adolescents, antismoking practitioners must be aware of possible negative effects of humor in designing cartoon-based messages.

AB - This study evaluated four humor-threat antismoking cartoon posters among teenagers of 12-15 year olds (N =183). A 5-group-comparison (including control group) experiment revealed that these posters did not increase antismoking attitudes but decreased antismoking behavior intentions. The better liked, more humorous and frightening poster did not result in greater antismoking attitudes or behavior intentions. Further, aided recall exhibited no relationship with any message characteristics of the cartoon posters. These findings warrant the development of theories that clarify the role of humor in health communication. Although cartoons are well liked by adolescents, antismoking practitioners must be aware of possible negative effects of humor in designing cartoon-based messages.

UR - http://tinyurl.com/zhvhxw2

M3 - Conference paper

T2 - 66th Annual International Communication Association Conference, ICA 2016

Y2 - 9 June 2016 through 13 June 2016

ER -

Evaluating the Effectiveness of Four Antismoking Cartoon Posters With Humor and Threat Elements

Abstract

Conference

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