Essentials of Services Marketing

Noel Y M SIU^*

^*Corresponding author for this work

Research output: Contribution to journal › Review article › peer-review

Access to Document

@article{f3d98a0afd5742c4baab7a52bc7d872f,

title = "Essentials of Services Marketing",

author = "SIU, {Noel Y M}",

year = "2009",

month = jul,

day = "10",

doi = "10.1108/09604520910971575",

language = "English",

volume = "19",

pages = "486--487",

journal = "Managing Service Quality",

issn = "0960-4529",

publisher = "Emerald Publishing",

number = "4",

}

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T1 - Essentials of Services Marketing

AU - SIU, Noel Y M

PY - 2009/7/10

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DO - 10.1108/09604520910971575

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AN - SCOPUS:84993016676

SN - 0960-4529

VL - 19

SP - 486

EP - 487

JO - Managing Service Quality

JF - Managing Service Quality

IS - 4

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