Essentials of Services Marketing

Noel Y M SIU*

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

Original languageEnglish
Pages (from-to)486-487
Number of pages2
JournalJournal of Service Theory and Practice
Volume19
Issue number4
DOIs
Publication statusPublished - 10 Jul 2009

Scopus Subject Areas

  • Strategy and Management

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