TY - JOUR
T1 - Enhancing User-Game Engagement Through Software Gaming Elements
AU - Li, Mengxiang
AU - Jiang, Qiqi
AU - Tan, Chuan-Hoo
AU - Wei, Kwok-Kee
N1 - Funding Information:
Acknowledgments: The work described in this paper was fully supported by two grants from the research grants Council of the hong Kong SpecialAdministrative region, China (Cityu 150511 and Cityu 149810) and a grant from the NSFC/rgC Joint research Scheme sponsored by the research grants Council of hong Kong and the National Natural Science Foundation of China (Cityu 115/10).
PY - 2014/4
Y1 - 2014/4
N2 - User-game engagement is vital for building and retaining a customer base for software games. However, few studies have investigated such engagement during gameplay and the impact of gaming elements on engagement. Drawing on the theoretical foundation of engagement, we meticulously deduced two cognitive-related gaming elements of a software game, namely, game complexity and game familiarity, and argued that these elements have individual and joint effects on user-game engagement. This research adopted multimethod empirical investigations to validate our conceptions. The first investigation used electroencephalography and a self-report survey to study quantitatively the cognitive activities of user-game engagement. The second investigation adopted the qualitative interview method to triangulate the findings from the quantitative data. This research contributes to theory in two ways, namely, conceptualizing and empirically examining user-game engagement as well as theorizing and demonstrating how the two gaming elements affect user-game engagement. This work contributes to the gaming practice by providing a set of design principles for gaming elements.
AB - User-game engagement is vital for building and retaining a customer base for software games. However, few studies have investigated such engagement during gameplay and the impact of gaming elements on engagement. Drawing on the theoretical foundation of engagement, we meticulously deduced two cognitive-related gaming elements of a software game, namely, game complexity and game familiarity, and argued that these elements have individual and joint effects on user-game engagement. This research adopted multimethod empirical investigations to validate our conceptions. The first investigation used electroencephalography and a self-report survey to study quantitatively the cognitive activities of user-game engagement. The second investigation adopted the qualitative interview method to triangulate the findings from the quantitative data. This research contributes to theory in two ways, namely, conceptualizing and empirically examining user-game engagement as well as theorizing and demonstrating how the two gaming elements affect user-game engagement. This work contributes to the gaming practice by providing a set of design principles for gaming elements.
KW - electroencephalography
KW - NeuroIS
KW - online games
KW - software games
KW - user-game engagement
UR - http://www.scopus.com/inward/record.url?scp=84900020134&partnerID=8YFLogxK
U2 - 10.2753/MIS0742-1222300405
DO - 10.2753/MIS0742-1222300405
M3 - Journal article
AN - SCOPUS:84900020134
SN - 0742-1222
VL - 30
SP - 115
EP - 150
JO - Journal of Management Information Systems
JF - Journal of Management Information Systems
IS - 4
ER -