Enhancing Active Learning and Critical Thinking for the Course, Crisis Communication and Public Relations

Kara K W Chan; Lennon L L Tsang

Enhancing Active Learning and Critical Thinking for the Course, Crisis Communication and Public Relations

Department of Communication Studies

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

Abstract

In this project in 2013, we developed seven videos for the PR courses of PRAD4005, Crisis Communication and Public Relations and ICM3330, Strategic Public Relations. The videos were uploaded to BUTube (http://hkbutube.lib.hkbu.edu.hk/teach/pra-prcm.html) of the HKBU Library website. The videos were used in lectures and tutorial sessions of the two courses about PR to improve the pedagogical approach of the respective courses by providing students with examples of applications in local, professional contexts of the PR theories they learned; to enhance their engagement and participation in classes; and to improve their ability in critical reasoning about PR issues.

Original language	English
Title of host publication	Studies on Teaching and Learning
Editors	Atara Sivan, Tushar Chaudhuri, Siu Yin Cheung, Eva Y. W. Wong, Theresa Kwong, Lisa Law
Place of Publication	Hong Kong
Publisher	Pearson Education Asia
Chapter	4
Pages	41-53
Number of pages	13
Volume	4
ISBN (Print)	9789882432581
Publication status	Published - Dec 2018

User-Defined Keywords

Case study
Crisis management
Expert views
Strategic public relations
Video production

Cite this

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title = "Enhancing Active Learning and Critical Thinking for the Course, Crisis Communication and Public Relations",

abstract = "In this project in 2013, we developed seven videos for the PR courses of PRAD4005, Crisis Communication and Public Relations and ICM3330, Strategic Public Relations. The videos were uploaded to BUTube (http://hkbutube.lib.hkbu.edu.hk/teach/pra-prcm.html) of the HKBU Library website. The videos were used in lectures and tutorial sessions of the two courses about PR to improve the pedagogical approach of the respective courses by providing students with examples of applications in local, professional contexts of the PR theories they learned; to enhance their engagement and participation in classes; and to improve their ability in critical reasoning about PR issues.",

keywords = "Case study, Crisis management, Expert views, Strategic public relations, Video production",

author = "Chan, {Kara K W} and Tsang, {Lennon L L}",

year = "2018",

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language = "English",

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volume = "4",

pages = "41--53",

editor = "Atara Sivan and Tushar Chaudhuri and Cheung, {Siu Yin} and Wong, {Eva Y. W.} and Theresa Kwong and Lisa Law",

booktitle = "Studies on Teaching and Learning",

publisher = "Pearson Education Asia",

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Enhancing Active Learning and Critical Thinking for the Course, Crisis Communication and Public Relations. / Chan, Kara K W ; Tsang , Lennon L L.
Studies on Teaching and Learning. ed. / Atara Sivan; Tushar Chaudhuri; Siu Yin Cheung; Eva Y. W. Wong; Theresa Kwong; Lisa Law. Vol. 4 Hong Kong: Pearson Education Asia, 2018. p. 41-53.

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

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N2 - In this project in 2013, we developed seven videos for the PR courses of PRAD4005, Crisis Communication and Public Relations and ICM3330, Strategic Public Relations. The videos were uploaded to BUTube (http://hkbutube.lib.hkbu.edu.hk/teach/pra-prcm.html) of the HKBU Library website. The videos were used in lectures and tutorial sessions of the two courses about PR to improve the pedagogical approach of the respective courses by providing students with examples of applications in local, professional contexts of the PR theories they learned; to enhance their engagement and participation in classes; and to improve their ability in critical reasoning about PR issues.

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KW - Case study

KW - Crisis management

KW - Expert views

KW - Strategic public relations

KW - Video production

M3 - Chapter

SN - 9789882432581

VL - 4

SP - 41

EP - 53

BT - Studies on Teaching and Learning

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A2 - Chaudhuri, Tushar

A2 - Cheung, Siu Yin

A2 - Wong, Eva Y. W.

A2 - Kwong, Theresa

A2 - Law, Lisa

PB - Pearson Education Asia

CY - Hong Kong

ER -

Enhancing Active Learning and Critical Thinking for the Course, Crisis Communication and Public Relations

Abstract

User-Defined Keywords

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