Engaging Consumers in Brand Experience: The Role of Identification and Gamification

Terri Chan

Engaging Consumers in Brand Experience: The Role of Identification and Gamification

Terri Chan^*

^*Corresponding author for this work

Department of Communication Studies

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Jun 2018
Event	The 18th International Conference on Research in Advertising, ICORIA 2018: Brand Communication with Multi Touchpoints - Valencia, Spain Duration: 21 Jun 2018 → 23 Jun 2018 http://www.europeanadvertisingacademy.org/conference2018/ (Link to conference website) https://www.europeanadvertisingacademy.org/docs/2018/ICORIA-2018-programme-detailed.pdf (Link to conference programme)

Conference

Conference	The 18th International Conference on Research in Advertising, ICORIA 2018
Country/Territory	Spain
City	Valencia
Period	21/06/18 → 23/06/18
Internet address	http://www.europeanadvertisingacademy.org/conference2018/ (Link to conference website) https://www.europeanadvertisingacademy.org/docs/2018/ICORIA-2018-programme-detailed.pdf (Link to conference programme)

Cite this

@conference{ec87efa321084c7283695161d07314cf,

title = "Engaging Consumers in Brand Experience: The Role of Identification and Gamification",

author = "Terri Chan",

year = "2018",

month = jun,

language = "English",

note = "The 18th International Conference on Research in Advertising, ICORIA 2018 : Brand Communication with Multi Touchpoints ; Conference date: 21-06-2018 Through 23-06-2018",

url = "http://www.europeanadvertisingacademy.org/conference2018/, https://www.europeanadvertisingacademy.org/docs/2018/ICORIA-2018-programme-detailed.pdf",

}