Endorsements move students to choose candidate

Ran Wei; Ven Hwei Lo; Chingching Chang

doi:10.1177/0739532915618418

Endorsements move students to choose candidate

Ran Wei^*
, Ven Hwei Lo
, Chingching Chang

^*Corresponding author for this work

Department of Communication Studies

Research output: Contribution to journal › Journal article › peer-review

1 Citation (Scopus)

Abstract

This study examines the effects of newspaper endorsements of candidates in the 2012 U.S. presidential election. By endorsing a particular candidate, newspapers appear to play an important role in terms of motivating college students to make their voting decision or jump on the bandwagon of a candidate who is widely endorsed by the press.

Original language	English
Pages (from-to)	482-494
Number of pages	13
Journal	Newspaper Research Journal
Volume	36
Issue number	4
Early online date	23 Nov 2015
DOIs	https://doi.org/10.1177/0739532915618418
Publication status	Published - 1 Dec 2015

User-Defined Keywords

2012 presidential election
Boycotting newspapers
First-person effect
Likelihood of voting
Media effects
News attention
Newspaper credibility
Newspaper endorsement
Third-person effect

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10.1177/0739532915618418

Cite this

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title = "Endorsements move students to choose candidate",

abstract = "This study examines the effects of newspaper endorsements of candidates in the 2012 U.S. presidential election. By endorsing a particular candidate, newspapers appear to play an important role in terms of motivating college students to make their voting decision or jump on the bandwagon of a candidate who is widely endorsed by the press.",

keywords = "2012 presidential election, Boycotting newspapers, First-person effect, Likelihood of voting, Media effects, News attention, Newspaper credibility, Newspaper endorsement, Third-person effect",

author = "Ran Wei and Lo, \{Ven Hwei\} and Chingching Chang",

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AB - This study examines the effects of newspaper endorsements of candidates in the 2012 U.S. presidential election. By endorsing a particular candidate, newspapers appear to play an important role in terms of motivating college students to make their voting decision or jump on the bandwagon of a candidate who is widely endorsed by the press.

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KW - First-person effect

KW - Likelihood of voting

KW - Media effects

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KW - Third-person effect

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Endorsements move students to choose candidate

Abstract

User-Defined Keywords

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