Enculturation Determinant Logic: Transcending Product into Brand by Dominant Enculturation Conformance across Cultures

David W. Pan; Frank H.K Fu; Margaret A. Young; Jinxia Dong; Xiaozan Wang; Xiaojing Zhou; Yuan Xue; Linda D. Clarke; Alan J. Pan

Enculturation Determinant Logic: Transcending Product into Brand by Dominant Enculturation Conformance across Cultures

David W. Pan
, Frank H.K Fu
, Margaret A. Young
, Jinxia Dong
, Xiaozan Wang
, Xiaojing Zhou
, Yuan Xue
, Linda D. Clarke
, Alan J. Pan

Dr. Stephen Hui Research Centre for Physical Recreation and Wellness

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 27 Jun 2018
Event	60th Annual Meeting of the Academy of International Business, AIB 2018: Global Business and the Digital Economy - Minneapolis, United States Duration: 25 Jun 2018 → 28 Jun 2018 https://www.aib.world/wp-content/uploads/2019/04/Program-2018-Minneapolis.pdf (Link to conference programme)

Conference

Conference	60th Annual Meeting of the Academy of International Business, AIB 2018
Country/Territory	United States
City	Minneapolis
Period	25/06/18 → 28/06/18
Internet address	https://www.aib.world/wp-content/uploads/2019/04/Program-2018-Minneapolis.pdf (Link to conference programme)

Cite this

@conference{9c0c9cbd3b2f4a729115e865f3a9b057,

title = "Enculturation Determinant Logic: Transcending Product into Brand by Dominant Enculturation Conformance across Cultures",

author = "Pan, \{David W.\} and Fu, \{Frank H.K\} and Young, \{Margaret A.\} and Jinxia Dong and Xiaozan Wang and Xiaojing Zhou and Yuan Xue and Clarke, \{Linda D.\} and Pan, \{Alan J.\}",

year = "2018",

month = jun,

day = "27",

language = "English",

note = "60th Annual Meeting of the Academy of International Business, AIB 2018 : Global Business and the Digital Economy ; Conference date: 25-06-2018 Through 28-06-2018",

url = "https://www.aib.world/wp-content/uploads/2019/04/Program-2018-Minneapolis.pdf",

}

Enculturation Determinant Logic: Transcending Product into Brand by Dominant Enculturation Conformance across Cultures. / Pan, David W.; Fu, Frank H.K; Young, Margaret A. et al.
2018. Paper presented at 60th Annual Meeting of the Academy of International Business, AIB 2018, Minneapolis, Minnesota, United States.

Research output: Contribution to conference › Conference paper › peer-review

TY - CONF

T1 - Enculturation Determinant Logic

T2 - 60th Annual Meeting of the Academy of International Business, AIB 2018

AU - Pan, David W.

AU - Fu, Frank H.K

AU - Young, Margaret A.

AU - Dong, Jinxia

AU - Wang, Xiaozan

AU - Zhou, Xiaojing

AU - Xue, Yuan

AU - Clarke, Linda D.

AU - Pan, Alan J.

PY - 2018/6/27

Y1 - 2018/6/27

M3 - Conference paper

Y2 - 25 June 2018 through 28 June 2018

ER -