Encouraging Visitor Engagement with Artifacts by Post-visit Engagement or Pre-visit Engagement Activities? An Exploratory Study of the Role of Need for Closure

Tracy Junfeng Zhang; Noel Y M Siu; Candy K Y Ho

Encouraging Visitor Engagement with Artifacts by Post-visit Engagement or Pre-visit Engagement Activities? An Exploratory Study of the Role of Need for Closure

Tracy Junfeng Zhang^*
, Noel Y M Siu
, Candy K Y Ho

^*Corresponding author for this work

Department of Management, Marketing and Information Systems

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

In the context of museum visits, this study aims to explore whether engagement activities beyond the core service consumption (e.g., pre-visit, post-visit) help strengthen visitor engagement during the museum visit and, consequently, revisit intention and how. The findings found preliminary evidence for the impact of engagement activities beyond the core service on visitor engagement with artifacts and revisit intention. The impact is found to vary based on a visitor’s need for closure.

Original language	English
Title of host publication	Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium
Subtitle of host publication	Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit
Editors	C. Strong, C. Bosangit, N. Koenig-Lewis, Z. Lee, O. Moldes Andres, E. Rosier
Publisher	Academy of Marketing
Number of pages	1
ISBN (Print)	9781399990608
Publication status	Published - 3 Jul 2024
Event	2024 Academy of Marketing Conference, AM2024: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit - Cardiff University, Cardiff, United Kingdom Duration: 1 Jul 2024 → 4 Jul 2024 https://academyofmarketing.org/am2024-conference/ (Conference webpage) https://virtual.oxfordabstracts.com/#/event/8047/program (Conference program) https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf (Conference proceedings)

Conference

Conference	2024 Academy of Marketing Conference, AM2024
Country/Territory	United Kingdom
City	Cardiff
Period	1/07/24 → 4/07/24
Internet address	https://academyofmarketing.org/am2024-conference/ (Conference webpage) https://virtual.oxfordabstracts.com/#/event/8047/program (Conference program) https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf (Conference proceedings)

Cite this

Zhang, T. J., Siu, N. Y. M., & Ho, C. K. Y. (2024). Encouraging Visitor Engagement with Artifacts by Post-visit Engagement or Pre-visit Engagement Activities? An Exploratory Study of the Role of Need for Closure. In C. Strong, C. Bosangit, N. Koenig-Lewis, Z. Lee, O. Moldes Andres, & E. Rosier (Eds.), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit Article 146 Academy of Marketing.

Zhang, Tracy Junfeng ; Siu, Noel Y M ; Ho, Candy K Y. / Encouraging Visitor Engagement with Artifacts by Post-visit Engagement or Pre-visit Engagement Activities? An Exploratory Study of the Role of Need for Closure. Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. editor / C. Strong ; C. Bosangit ; N. Koenig-Lewis ; Z. Lee ; O. Moldes Andres ; E. Rosier. Academy of Marketing, 2024.

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title = "Encouraging Visitor Engagement with Artifacts by Post-visit Engagement or Pre-visit Engagement Activities? An Exploratory Study of the Role of Need for Closure",

abstract = "In the context of museum visits, this study aims to explore whether engagement activities beyond the core service consumption (e.g., pre-visit, post-visit) help strengthen visitor engagement during the museum visit and, consequently, revisit intention and how. The findings found preliminary evidence for the impact of engagement activities beyond the core service on visitor engagement with artifacts and revisit intention. The impact is found to vary based on a visitor{\textquoteright}s need for closure.",

author = "Zhang, \{Tracy Junfeng\} and Siu, \{Noel Y M\} and Ho, \{Candy K Y\}",

year = "2024",

month = jul,

day = "3",

language = "English",

isbn = "9781399990608",

editor = "C. Strong and C. Bosangit and N. Koenig-Lewis and Z. Lee and \{Moldes Andres\}, O. and E. Rosier",

booktitle = "Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium",

publisher = "Academy of Marketing",

note = "2024 Academy of Marketing Conference, AM2024 : Marketing: Fusing resilience and power for public value – igniting marketing{\textquoteright}s social spirit ; Conference date: 01-07-2024 Through 04-07-2024",

url = "https://academyofmarketing.org/am2024-conference/, https://virtual.oxfordabstracts.com/\#/event/8047/program, https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf",

}

Zhang, TJ, Siu, NYM & Ho, CKY 2024, Encouraging Visitor Engagement with Artifacts by Post-visit Engagement or Pre-visit Engagement Activities? An Exploratory Study of the Role of Need for Closure. in C Strong, C Bosangit, N Koenig-Lewis, Z Lee, O Moldes Andres & E Rosier (eds), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit., 146, Academy of Marketing, 2024 Academy of Marketing Conference, AM2024, Cardiff, United Kingdom, 1/07/24.

Encouraging Visitor Engagement with Artifacts by Post-visit Engagement or Pre-visit Engagement Activities? An Exploratory Study of the Role of Need for Closure. / Zhang, Tracy Junfeng; Siu, Noel Y M; Ho, Candy K Y.
Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. ed. / C. Strong; C. Bosangit; N. Koenig-Lewis; Z. Lee; O. Moldes Andres; E. Rosier. Academy of Marketing, 2024. 146.

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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AB - In the context of museum visits, this study aims to explore whether engagement activities beyond the core service consumption (e.g., pre-visit, post-visit) help strengthen visitor engagement during the museum visit and, consequently, revisit intention and how. The findings found preliminary evidence for the impact of engagement activities beyond the core service on visitor engagement with artifacts and revisit intention. The impact is found to vary based on a visitor’s need for closure.

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Zhang TJ, Siu NYM, Ho CKY. Encouraging Visitor Engagement with Artifacts by Post-visit Engagement or Pre-visit Engagement Activities? An Exploratory Study of the Role of Need for Closure. In Strong C, Bosangit C, Koenig-Lewis N, Lee Z, Moldes Andres O, Rosier E, editors, Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. Academy of Marketing. 2024. 146

Encouraging Visitor Engagement with Artifacts by Post-visit Engagement or Pre-visit Engagement Activities? An Exploratory Study of the Role of Need for Closure

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