Abstract
In the context of museum visits, this study aims to explore whether engagement activities beyond the core service consumption (e.g., pre-visit, post-visit) help strengthen visitor engagement during the museum visit and, consequently, revisit intention and how. The findings found preliminary evidence for the impact of engagement activities beyond the core service on visitor engagement with artifacts and revisit intention. The impact is found to vary based on a visitor’s need for closure.
| Original language | English |
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| Publication status | Published - 3 Jul 2024 |
| Event | 2024 Academy of Marketing Conference, AM2024 - Cardiff University, Cardiff, United Kingdom Duration: 1 Jul 2024 → 4 Jul 2024 https://academyofmarketing.org/am2024-conference/ (Conference Webpage) https://virtual.oxfordabstracts.com/#/event/8047/program (Conference Program) |
Conference
| Conference | 2024 Academy of Marketing Conference, AM2024 |
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| Country/Territory | United Kingdom |
| City | Cardiff |
| Period | 1/07/24 → 4/07/24 |
| Other | Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit |
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