Empowering salespeople: Does it work?

Hong Kit Yim, Srinivasan Swaminathan, Rolph Anderson

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationMarketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference
Pages504
ISBN (Electronic)9783319109121
DOIs
Publication statusPublished - May 2012
EventMarketing Dynamism & Sustainability: Things Change, Things Stay the Same…: The 2012 Academy of Marketing Science (AMS) Annual Conference - New Orleans, United States
Duration: 15 May 201220 May 2012

Conference

ConferenceMarketing Dynamism & Sustainability: Things Change, Things Stay the Same…: The 2012 Academy of Marketing Science (AMS) Annual Conference
Period15/05/1220/05/12

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