Empowering salespeople: Does it work?

Hong Kit Yim, Srinivasan Swaminathan, Rolph Anderson

    Research output: Chapter in book/report/conference proceedingConference proceeding

    Original languageEnglish
    Title of host publicationMarketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference
    Pages504
    Number of pages1
    ISBN (Electronic)9783319109121
    DOIs
    Publication statusPublished - May 2012
    EventMarketing Dynamism & Sustainability: Things Change, Things Stay the Same…: The 2012 Academy of Marketing Science (AMS) Annual Conference - New Orleans, United States
    Duration: 15 May 201220 May 2012

    Conference

    ConferenceMarketing Dynamism & Sustainability: Things Change, Things Stay the Same…: The 2012 Academy of Marketing Science (AMS) Annual Conference
    Period15/05/1220/05/12

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