Empirical study of social features' roles in buyers' complex decision making

Li CHEN*

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

Abstract

This paper aims at studying the roles of social features (as obtained from social networking sources) in buyers' decision process when they are searching for products to buy. Through close observation of users' objective behavior, we have discovered the importance of different types of social features in supporting users to achieve a confident decision at the end. Improving suggestions are further derived on how to better present the social information and combine them with static product attributes to enhance current online decision supports.

Original languageEnglish
Title of host publicationProceedings - 2010 International Conference on Advances in Social Network Analysis and Mining, ASONAM 2010
Pages41-47
Number of pages7
DOIs
Publication statusPublished - 2010
Event2010 International Conference on Advances in Social Network Analysis and Mining, ASONAM 2010 - Odense, Denmark
Duration: 9 Aug 201011 Aug 2010

Publication series

NameProceedings - 2010 International Conference on Advances in Social Network Analysis and Mining, ASONAM 2010

Conference

Conference2010 International Conference on Advances in Social Network Analysis and Mining, ASONAM 2010
Country/TerritoryDenmark
CityOdense
Period9/08/1011/08/10

Scopus Subject Areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems

User-Defined Keywords

  • Empirical study
  • Flickr
  • Social features

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