TY - GEN
T1 - Empirical study of social features' roles in buyers' complex decision making
AU - Chen, Li
N1 - Copyright:
Copyright 2010 Elsevier B.V., All rights reserved.
PY - 2010
Y1 - 2010
N2 - This paper aims at studying the roles of social features (as obtained from social networking sources) in buyers' decision process when they are searching for products to buy. Through close observation of users' objective behavior, we have discovered the importance of different types of social features in supporting users to achieve a confident decision at the end. Improving suggestions are further derived on how to better present the social information and combine them with static product attributes to enhance current online decision supports.
AB - This paper aims at studying the roles of social features (as obtained from social networking sources) in buyers' decision process when they are searching for products to buy. Through close observation of users' objective behavior, we have discovered the importance of different types of social features in supporting users to achieve a confident decision at the end. Improving suggestions are further derived on how to better present the social information and combine them with static product attributes to enhance current online decision supports.
KW - Empirical study
KW - Flickr
KW - Social features
UR - http://www.scopus.com/inward/record.url?scp=77958193605&partnerID=8YFLogxK
U2 - 10.1109/ASONAM.2010.61
DO - 10.1109/ASONAM.2010.61
M3 - Conference proceeding
AN - SCOPUS:77958193605
SN - 9780769541389
T3 - Proceedings - 2010 International Conference on Advances in Social Network Analysis and Mining, ASONAM 2010
SP - 41
EP - 47
BT - Proceedings - 2010 International Conference on Advances in Social Network Analysis and Mining, ASONAM 2010
T2 - 2010 International Conference on Advances in Social Network Analysis and Mining, ASONAM 2010
Y2 - 9 August 2010 through 11 August 2010
ER -