Emotion regulation: Cognitive and affective consequences for fund-raising advertisements

Connie Li, Yuet Yee Cheng, Sau Lai Lee, Gerard Paul Prendergast, Melody M. Chao

Research output: Chapter in book/report/conference proceeding › Conference contribution

Original language	English
Title of host publication	Marketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012
Pages	1-5
Number of pages	5
Publication status	Published - Jul 2012
Event	Academy of Marketing Conference 2012: Marketing - catching the technology wave - Southampton Management School, Southampton, United Kingdom Duration: 2 Jul 2012 → 5 Jul 2012 https://www.academyofmarketing.org/conference/conference-history/conference-2012/

Conference	Academy of Marketing Conference 2012
Country/Territory	United Kingdom
City	Southampton
Period	2/07/12 → 5/07/12
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2012/

Cite this

@inproceedings{bd0e6c7658234127a593a161d30c35a0,

title = "Emotion regulation: Cognitive and affective consequences for fund-raising advertisements",

author = "Connie Li and Cheng, {Yuet Yee} and Lee, {Sau Lai} and Prendergast, {Gerard Paul} and Chao, {Melody M.}",

year = "2012",

month = jul,

language = "English",

isbn = "9780854329472",

pages = "1--5",

booktitle = "Marketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012",

note = "Academy of Marketing Conference 2012 : Marketing - catching the technology wave ; Conference date: 02-07-2012 Through 05-07-2012",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2012/",

}

TY - GEN

T1 - Emotion regulation: Cognitive and affective consequences for fund-raising advertisements

AU - Li, Connie

AU - Cheng, Yuet Yee

AU - Lee, Sau Lai

AU - Prendergast, Gerard Paul

AU - Chao, Melody M.

PY - 2012/7

Y1 - 2012/7

M3 - Conference contribution

SN - 9780854329472

SP - 1

EP - 5

BT - Marketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012

T2 - Academy of Marketing Conference 2012

Y2 - 2 July 2012 through 5 July 2012

ER -