Multiplication of a sparse matrix to a dense matrix (SpDM) is widely used in many areas like scientific computing and machine learning. However, existing work under-looks the performance optimization of SpDM on modern manycore architectures like GPUs. The storage data structures help sparse matrices store in a memory-saving format, but they bring difficulties in optimizing the performance of SpDM on modern GPUs due to irregular data access of the sparse structure, which results in lower resource utilization and poorer performance. In this paper, we refer to the roofline performance model of GPUs to design an efficient SpDM algorithm called GCOOSpDM, in which we exploit coalescent global memory access, fast shared memory reuse, and more operations per byte of global memory traffic. Experiments are evaluated on three Nvidia GPUs (i.e., GTX 980, GTX Titan X Pascal, and Tesla P100) using a large number of matrices including a public dataset and randomly generated matrices. Experimental results show that GCOOSpDM achieves 1.5-8x speedup over Nvidia's library cuSPARSE in many matrices.