Effects of Spokes-Characters' Traits on Brand Attitude: From the Perspective of Regulatory fit Theory

Ning Zhang, Alex S L Tsang, Nan Zhou

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Oct 2015
EventInternational Conference of Asian Marketing Associations - Tokyo, Japan
Duration: 30 Oct 20151 Nov 2015

Conference

ConferenceInternational Conference of Asian Marketing Associations
Country/TerritoryJapan
CityTokyo
Period30/10/151/11/15

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