Effects of Spokes-Characters' Traits on Brand Attitude: From the Perspective of Regulatory fit Theory

Ning Zhang, Alex S L Tsang, Nan Zhou

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Oct 2015
Event	International Conference of Asian Marketing Associations - Tokyo, Japan Duration: 30 Oct 2015 → 1 Nov 2015

Conference	International Conference of Asian Marketing Associations
Country/Territory	Japan
City	Tokyo
Period	30/10/15 → 1/11/15

Cite this

@conference{b6b084664f1e401fb53f1ba94c4ab97c,

title = "Effects of Spokes-Characters' Traits on Brand Attitude: From the Perspective of Regulatory fit Theory",

author = "Ning Zhang and Tsang, {Alex S L} and Nan Zhou",

year = "2015",

month = oct,

language = "English",

note = "International Conference of Asian Marketing Associations ; Conference date: 30-10-2015 Through 01-11-2015",

}