Effects of relationship safeguards on channel members’ response within and beyond a dyad

Flora Gu, Jeff Jianfeng Wang, Tan Wang

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - May 2015
    EventEMAC 2015: 44th Annual Conference of the European Marketing Academy - Collaboration in Research - Leuven, Belgium
    Duration: 26 May 201529 May 2015
    http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html

    Conference

    ConferenceEMAC 2015: 44th Annual Conference of the European Marketing Academy - Collaboration in Research
    Country/TerritoryBelgium
    CityLeuven
    Period26/05/1529/05/15
    Internet address

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