Effects of Relationship Safeguards on Channel Members’ Response Within and Beyond a Dyad (Abstract)

Flora F. Gu, Jeff Jianfeng Wang, Danny T Wang

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publicationProceedings of EMAC 2015: Collaboration in Research
Place of PublicationLeuven, Belgium
PublisherThe European Marketing Academy
Pages88
Number of pages1
ISBN (Print)9789082383300
Publication statusPublished - May 2015
EventEMAC 2015: 44th European Marketing Academy Annual Conference - Collaboration in Research - Leuven, Belgium
Duration: 26 May 201529 May 2015
http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015/index.html (Conference website)
https://kuleuvencongres.be/EMAC2015/w/files/program/ (Conference proceedings)
http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html

Conference

ConferenceEMAC 2015: 44th European Marketing Academy Annual Conference - Collaboration in Research
Country/TerritoryBelgium
CityLeuven
Period26/05/1529/05/15
Internet address

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